Keeley teaches ‘Pricing for Profit’ at international baking expo
Wednesday, November 12, 2025
Chef Todd M. Keeley, assistant professor of baking and pastry arts/culinary arts at Pennsylvania College of Technology, recently presented a Business of Baking for Beginners session at the International Baking Industry Exposition in Las Vegas.
IBIE, held every three years at the Las Vegas Convention Center, is owned by the American Bakers Association and Bakery Equipment Manufacturers and Allieds, and supported by Retail Bakers of America.
Keeley’s session was titled “Pricing for Profit.” The Business of Baking for Beginners is an intensive, all-day program offered by the Retail Bakers of America for bakery owners and operators with less than 10 years of experience in the industry.
Chef Todd Keeley
Keeley has provided several Business of Baking for Beginners sessions.
In April, he taught an online course in “Menu Planning for Maximum Profitability,” and in November 2024, he was among three presenters at an RBA Business of Baking: Profit Strategies for Retail Bakers event at Revent’s Artisan Test Bakery in Somerset, New Jersey. His sessions were titled “Costing: Determining Prices and Formula Costing” and “Managing Labor Costs: Implementing Control Limits to Identify Labor Costs and Monitor Productivity.”
“My parents were members of RBA, and I used its resources throughout my career in the industry,” Keeley said. “It’s neat to be able to give back because they were such a useful resource to me.”
Keeley began his Penn College teaching career as an adjunct instructor in 2006 and became a full-time faculty member in 2013. He holds a Doctor of Business Administration with a specialization in strategic management from Liberty University; a master’s degree in industrial and organizational psychology, also from Liberty; a bachelor’s degree in applied management and an associate degree in baking & pastry arts, both from Penn College; and Innovation Engineering Black Belt certification.
He applies his 23 years of experience in food service management and ownership to his teaching in Penn College’s baking and business administration programs.
For information about Penn College, a national leader in applied technology education, visit www.pct.edu, email admissions@pct.edu or call toll-free 800-367-9222.