There is a science to scams, and it may surprise you to know that scammers use many of the same techniques as legitimate sales professionals. The difference, of course, is that their "product" is illegal and could cost you a fortune. Here are the major techniques they use to draw you in:
- Establishing a connection:
The scammer builds rapport and a relationship with you.
- Source credibility:
Scammer use techniques to make themselves look legitimate, such as fake websites, social media posts, or hacked emails that come from a friend's account. Most email phishing scams spoof real companies, and many scammers pretend to be a trusted business or government agency in order to add credibility.
- Playing on emotions:
Scammers rely on emotion to get you to make a quick decision before you have time to think about it. An emergency situation or a limited time offer is usually their methodology. They count on emotional rather than rational decision-making.