Presented by Dr. Robert N. McCauley.
Psychologists routinely distinguish intuitive from reflective processing in perception, cognition, and action. Intuitive processing, which is immediate, automatic, unconscious, effortless, and (often) inarticulate, comes in two versions. Maturationally natural intuitive capacities, what we might call “first nature,” concern matters that are fundamental to human survival, about which people typically receive little, if any, instruction. By contrast, after extensive experience in some area, usually involving considerable cultural support, reflective activities acquire a practiced naturalness and become intuitive. They become second nature.
Because it is so fundamental to human survival, the visual processing of the world (and images of it) is overwhelmingly a maturationally natural accomplishment. An intuitive mastery of reading and writing, however, is the result of practiced naturalness. It arises only after considerable exposure, training, and drill. Images concern particulars. General assertions concern conceptual relations, which are substantially removed from particulars and which figure in arguments. Written -- unlike spoken -- arguments are persisting representations that permit prolonged consideration and occasion thoughtful, critical responses, which can provoke counter-arguments.
The development of the printing press in the West in the fifteenth century launched a distinctive new era, in which the benefits of literacy, books, and schools became available to much larger numbers of people with profound and widespread social, political, and economic consequences. The last sixty years mark a period during which increasingly greater numbers of people are obtaining increasingly larger amounts of their information by means of the electronic transmission of visual images. The growing use of these modern technologies of visual imagery have also had a wide array of social and political effects, including the diminishment of literacy, the emergence of celebrity culture, the debasement of democratic processes, and the erosion of childhood.