College’s marketing/branding materials honored by CASE

Published 01.29.2020

Student News
Faculty & Staff

Pennsylvania College of Technology’s efforts to market and brand the institution’s unique educational mission to a national audience have been recognized with a Bronze Award in the 2020 District II Accolades Awards sponsored by CASE.

Penn College was honored for its submission in the Institutional Marketing and Identity/Branding Programs category of the competition, which is open to institutions in Delaware, the District of Columbia, Maryland, New Jersey, New York, Pennsylvania, West Virginia, Puerto Rico, the U.S. Virgin Islands, and Ontario, Canada.

A sample ad reflects Pennsylvania College of Technology’s new brand and a key marketing message similar in format to that found on the college’s website. Components of the college’s “Future Made by Hand” suite of marketing materials – executed in concert with the Philadelphia-based 160over90 creative agency – were evaluated, including a billboard, the home page of the college’s website, an Institutional Viewbook, a Campus Visit Guide and a packet sent to accepted students.

The 2020 District II Accolades Awards will be presented Feb. 24 at the organization’s Annual District Conference in Baltimore.

“This is a well-deserved recognition for our Public Relations & Marketing team, and also for the broader campus community who helped us author a compelling, authentic and current brand platform,” said Patrick Marty, chief of staff and assistant to the president for college relations. “We remain keenly appreciative of our talented partners at 160over90 for helping us tell – so elegantly – the story of our best-in-class experiential learning model across 100-plus STEM degree programs.”

The Accolades Awards are judged by a panel of experts from within and outside CASE member institutions. Judges examine each entry for quality, creativity, innovation, adherence to professional standards and success in meeting stated objectives.

The Future Made by Hand billboard, designed internally, introduces essential components of the brand message including the college’s new wordmark, a variant of the college’s unique selling proposition, and a “hero” scene of forestry students in their lab environment.

The consultant-designed and internal team-executed website reflects Penn College’s bold new brand look and tone, a departure from a more minimalist approach that it replaced.

The consultant-produced Institutional Viewbook serves as the baseline representation for the college’s brand visuals. The oversized booklet explores the ethos of the college; the collaborative, support-oriented character of the Penn College community; and the transformative, experiential nature of learning at the institution.

The Campus Visit Guide showcases the internal design team’s execution of brand for pieces designed in support of processes and initiatives that nurture prospective students through the enrollment process.

The college’s acceptance packet was conceived and produced by 160over90 for maximum impact on a modest budget. An embossed 3D folder containing a branded bandana and delivered in a Tyvek envelope provides a tactile experience alluding to the hands-on nature of the academic program into which a student has been accepted.

The Council for Advancement and Support of Education is a global, nonprofit association dedicated to educational advancement – alumni relations, communications, development, marketing and advancement services – who share the goal of championing education to transform lives and society.

For more about Penn College, a special mission affiliate of Penn State and a national leader in applied technology education, email the Admissions Office or call toll free 800-367-9222.