Design Students Drafted to Help Brand New Major

Published 03.29.2017

Student News
Graphic Design & Art
School of Sciences, Humanities & Visual Communications News
Brewing & Fermentation Science

Whyman shows her design utilized in an environmental application (on the wall leading to the lab).Keyser shares her branding ideas with the client committee.Exceptional student-produced inspirationsNeff discusses logo variations.Bennett and fellow students also shared the view of their designs on the lab’s exterior windows. The blending of design and science was evident as graphic design students recently shared their branding campaigns for Penn College’s new brewing and fermentation science degree. As a component of last semester’s Corporate Identity course (ART410) taught by Nicholas L. Stephenson, instructor of graphic design, students developed branding for the new major. The work of four students was selected to be presented to faculty and administrators tasked with launching the brewing and fermentation science degree. Senior graphic design students participating in the presentations were Ainsley R. Bennett, of Montoursville; Morgan N. Keyser, of Dillsburg; Andrea L. Neff, of Trout Run, and Eliza R. Whyman, of Williamsport. "The level of quality and creativity in these presentations was a true inspiration," said Justin M. Ingram, assistant professor of biology. "Each presentation gave a unique perspective on branding, and the client committee identified aspects from all presentations we would like to incorporate.” The major will begin this fall.