Penn College Receives Grant to Market New Automotive Major

Published 03.18.2015

School of Transportation & Natural Resources Technologies News

A $3,000 industry grant will help recruit students for Pennsylvania College of Technology’s fledgling partnership with the Chrysler family of automobile dealerships.

The Fiat Chrysler Automobiles Foundation recently approved the college’s funding application, which requested $1,000 for travel expenses to high schools and vehicle dealerships, $1,000 for T-shirts to further the Penn College/Mopar brand and $1,000 as a need-based toolbox scholarship to encourage financially challenged students to enroll.

Penn College’s automotive technology: Mopar CAP emphasis attracted interest when launched for the Fall 2014 semester, and initial marketing helped spread the word about the associate-degree major. The grant is intended to boost that exposure, with a goal of increasing enrollment of first-year students to 16 for Fall 2015.

“We appreciate the support of the FCA Foundation in enhancing our recruiting efforts,” said Brett A. Reasner, the college’s dean of transportation and natural resources technologies. “The grant will allow some creative approaches to increasing awareness and enrollment in this new major.”

The major aims to provide entry-level service technicians with enhanced career opportunities for Chrysler Group dealerships, including RAM truck, Dodge, Chrysler, Jeep, SRT and Fiat.

For information about the college’s Mopar Career Automotive Program – and other offerings in the School of Transportation & Natural Resources Technologies – call 570-327-4516.

For more information about grant-funding opportunities, faculty and staff may contact the Grants and Contracts Office at ext. 7580 or through its Web portal.

For more about the college, email the Admissions Office or call toll-free 800-367-9222.