Penn College Faculty Member to Speak at National Convention
Published 04.23.2003
A Pennsylvania College of Technology faculty member will speak at the Diving Equipment & Marketing Association's national convention, to be held Oct. 8-11 in Miami.
Paul W. Howe, assistant professor of business administration/travel and tourism in the School of Business and Computer Technologies at Penn College, will present three marketing seminars at the DEMA event: "Developing a Marketing Plan," "Customer Relationship Marketing," and "Advertising Strategies, Budgeting and Evaluation."
DEMA is the world's largest organization of scuba-diving manufacturers, marketers and operators. This is the fifth year Howe will speak at the DEMA convention.
For more information about the School of Business and Computer Technologies at Penn College, call (570) 327-4517, send e-mail or visit on the Web.