Thanks for visiting our media hub—home to a collection of assets that tell the Penn College story. These are the adventures of tomorrow makers. See, hear, and feel their journeys. In print, digital, video, and beyond. Follow them as they pursue their passions and master in-demand skills with the power to transform tomorrow.
This collection is a sample of our current materials and advertisements. Efforts are frequently added, tested, and replaced.
Questions? Contact your Public Relations & Marketing rep or marketing@pct.edu.
Key Recruitment Materials
College Brand
Visit the dashboard to explore how target audiences find our website and review other performance metrics like click rates for display and video ads.
Brand Video
The Penn College story is told through a broad collection of videos, distributed via TV broadcast, OTT (e.g. Roku), YouTube, social media, native web advertising, email, and text message.
Brand Digital Advertising
Our thousands of variations of Google, Meta, and LinkedIn ads—covering all prospects and influencers with interest-aligned copy and visuals from across the entire academic catalog—are created to introduce the many ways that Penn College stands apart. Here is a sample of top-performing brand ads.
PSCA Counselors Website
Banner ad on PSCA Counselors Web Portal.
Future Focus
Google display networks ads.
Hands-on Learning Focus
Google display networks ads.
Faculty Focus
Google display networks ads.
Transfer Focus
Google display networks ads.
Visit Focus
Google display networks ads.
Meta Feeds Samples
Meta Reels & Stories Samples
Brand Print Advertising
Our collection of print ads capture the brand essence and feature consistent layout and copy to reach target audiences in strategic print placements. Priority placements include sending schools (high school, CTE, and 2-year colleges).
CTE Poster
3' x 4' placements in select Career & Technology Education centers
Counselor Directory
Ad for counselors and other influencers
PIAA Championship Program
Several sport-specific versions that align with Penn College Athletics
Pathways Ad–Large
General purpose large layout print ad
Pathways Ad–Small
General purpose small layout print ad
Brand Outdoor
The Penn College billboard just off main campus on I-180 attracts the attention of locals, visitors, and through traffic. Public Relations & Marketing takes advantage of this prime location and other high-ROI outdoor opportunities.
Billboard
College-owned digital board
Billboard
College-owned digital board
Billboard
US-15 Williamsport approach at Clyde Peeling's Reptiland
Vehicle Wraps
Six partial wraps across eastern and southern PA
Billboard
College-owned digital board (5 variants)
Billboard
College-owned digital board
Vehicle Wraps
Six full wraps across eastern and southern PA
Sport Venues
Youth sports complexes provide excellent affinity-aligned opportunities to expose and reinforce our brand to athletes, coaches, parents, families, friends, and the general public.
Crosscutter Bull Pen
Home and visitors in 2022
SportsZone
Indoor youth sports complex near Northumberland, PA
WAHS Digital Banner
Williamsport Area High School Basketball statisticians' table
Spooky Nook Sports Complex
11' x 8' Mural in a main hallway
Brand Audio
Student testimonials and brand spots can be heard on streaming radio and podcasts targeting listeners with special interests.
Spotify Radio
Spotify Podcast
Academic Divisions
Explore key digital metrics by division using the dashboards below.
Search Engine Advertising
Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Business, Arts & Sciences ads.
Baking & Pastry Arts
Brewing
Business & Accounting
Business Management
Culinary Arts
Emergency Management
Graphic Design
Human Services & Restorative Justice
Marketing Focus
Sport & Event Management Focus
Search Engine Advertising
Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Construction & Architectural Technology ads.
Architecture
Building Construction
Civil Engineering
Construction Management
HVAC
Search Engine Advertising
Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Diesel Technology & Natural Resources ads.
Diesel & Power Generation
Forestry
Heavy Construction Equipment
Landscape/Plant Production
Search Engine Advertising
Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Industrial & Computer Technologies ads.
Building Automation
Electrical
Electronics & Computer Engineering
Engineering & Industrial Design
Information Technology
Search Engine Advertising
Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Materials Science Engineering & Technology ads.
Automated Manufacturing
Automated Manufacturing & Machining
Metal Fabrication
Plastics & Polymer Engineering Technology
Welding
Search Engine Advertising
Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Nursing & Health Sciences ads.
Allied Health
Dental Hygiene
Nursing
Nursing Education
Paramedic & Prehospital Medicine
Physical Therapist Assistant
Physician Assistant
Radiography
Surgical Technology
Search Engine Advertising
Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Transportation ads.
Automotive
Aviation
Collision Repair & Restoration
Academic Outdoor
The following creatives are in the College-owned digital billboard rotation.