Marketing Media

Thanks for visiting our media hub—home to a collection of assets that tell the Penn College story. These are the adventures of tomorrow makers. See, hear, and feel their journeys. In print, digital, video, and beyond. Follow them as they pursue their passions and master in-demand skills with the power to transform tomorrow.

This collection is a sample of our current materials and advertisements. Efforts are frequently added, tested, and replaced.

Questions? Contact your Public Relations & Marketing rep or marketing@pct.edu.

Get the Talking Points Guide

Brand Video:

The Penn College story is told through a broad collection of videos, distributed via TV broadcast, OTT (e.g. Roku), YouTube, social media, native web advertising, email, and text message.

Brand Digital Advertising:

Our thousands of variations of Google, Meta, and LinkedIn ads—covering all prospects and influencers with interest-aligned copy and visuals from across the entire academic catalog—are created to introduce the many ways that Penn College stands apart. Here is a sample of top-performing brand ads.

iHeartMedia banner ad

iHeartMedia

Banner ad on iHeartMedia Extended Display Network

Future Focus

Google display networks ads.

Google Ad Sample: Future Focus

Future Focus

Google display networks ads.

Google Ads Sample: Hands-on Learning Focus

Hands-on Learning Focus

Google display networks ads.

Google Ads Sample: Faculty Focus

Faculty Focus

Google display networks ads.

Google Ads Sample: Transfer Focus

Transfer Focus

Google display networks ads.

Meta Feeds Samples

Meta Feeds Samples

Meta Reels & Stories Samples

Meta Reels & Stories Samples

Brand Print Advertising:

Our collection of print ads capture the brand essence and feature consistent layout and copy to reach target audiences in strategic print placements. Priority placements include sending schools (high school, CTE, and 2-year colleges).

CTE poster

CTE Poster

3' x 4' placements in select Career & Technology Education centers

Alternate print style ad

By the Numbers Print Ad

General purpose layout print ad

PIAA Championship Program

PIAA Championship Program

Several sport-specific versions that align with Penn College Athletics

Brand Outdoor:

The Penn College billboard just off main campus on I-180 attracts the attention of locals, visitors, and through traffic. Public Relations & Marketing takes advantage of this prime location and other high-ROI outdoor opportunities.

#1 Most Innovative School

Billboard

US-15 Williamsport approach at Clyde Peeling's Reptiland

#1 Best Colleges for Veterans and #3 Top Public Schools

Billboard

College-owned digital board (4 variants)

Bus Shelter Ad UPMC Williamsport

Bus Shelter

Bus Shelter Ad UPMC Williamsport

Sport Venues:

Youth sports complexes provide excellent affinity-aligned opportunities to expose and reinforce our brand to athletes, coaches, parents, families, friends, and the general public.

Crosscutter Bull Pen

Crosscutter Bull Pen

Home team

SportsZone Banner

SportsZone

Indoor youth sports complex near Northumberland, PA

Spooky Nook Sports Complex

Spooky Nook Sports Complex

11' x 8' Mural in a main hallway

Pennsylvania College of Technology banner

Sunbury Youth and Community Center Ice Rink

Dasher board on the ice rink for Susquehanna Valley Stampede Hockey and other games.

WAHS Basketball Display

WAHS Digital Banner

Williamsport Area High School Basketball statisticians' table

Brand Audio:

"Penn College Best Colleges 2025" branding audio spot can be heard on streaming radio and podcasts across the iHeartMedia Audience Network.

Streaming Audio and Podcasts

Penn College Best Colleges 2025

Academic Divisions

Explore key media by division.  

Search Engine Advertising:

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Google's responsive search ads display different combinations of headlines to show the ad that will perform best. Sometimes this includes a photo and sometimes it does not. Here is a sample of our top-performing search results ads.

Civil Engineering Technology

Civil Engineering Technology

Nursing

Nursing

Game & Simulation Programming

Game & Simulation Programming

Polymer Engineering Technology

Polymer Engineering Technology

Polymer Engineering Technology

Polymer Engineering Technology

Radiography

Radiography

Search Engine Advertising:

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Construction & Architectural Technology ads.

Architecture Search Ad Sample

Architecture

Building Construction Ad Sample

Building Construction

Civil Engineering Search Ad Sample

Civil Engineering

Construction Management Search Ad Sample

Construction Management

HVAC Search Ad Sample

HVAC

Search Engine Advertising:

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Diesel Technology & Natural Resources ads.

Diesel & Power Generation Search Ad Sample

Diesel & Power Generation

Forestry Search Ad Sample

Forestry

Heavy Construction Equipment Search Ad Sample

Heavy Construction Equipment

Landscape/Plant Production Search Ad Sample

Landscape/Plant Production

Search Engine Advertising:

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Industrial & Computer Technologies ads.

Building Automation Search Ad Sample

Building Automation

Electrical Search Ad Sample

Electrical

Electronics & Computer Engineering Search Ad Sample

Electronics & Computer Engineering

Engineering & Industrial Design Search Ad Sample

Engineering & Industrial Design

Information Technology Search Ad Sample

Information Technology

Search Engine Advertising:

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Materials Science Engineering & Technology ads.

Automated Manufacturing Search Ad Sample

Automated Manufacturing

Automated Manufacturing & Machining Search Ad Sample

Automated Manufacturing & Machining

Metal Fabrication Search Ad Sample

Metal Fabrication

Plastics & Polymer Engineering Technology Search Ad Sample

Plastics & Polymer Engineering Technology

Welding Search Ad Sample

Welding

Search Engine Advertising:

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Nursing & Health Sciences ads.

Allies Health Search Ad Sample

Allied Health

Dental Hygiene Search Ad Sample

Dental Hygiene

Nursing Search Ad Sample

Nursing

Nursing Education Search Ad Sample

Nursing Education

Paramedic & Prehospital Medicine Search Ad Sample

Paramedic & Prehospital Medicine

Physical Therapist Assistant Search Ad Sample

Physical Therapist Assistant

Physician Assistant Search Ad Sample

Physician Assistant

Radiography Search Ad Sample

Radiography

Surgical Technology Search Ad Sample

Surgical Technology

Search Engine Advertising:

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Transportation ads.

Automotive Search Ad Sample

Automotive

Aviation Search Ad Sample

Aviation

Collision Repair & Restoration Search Ad Sample

Collision Repair & Restoration

Academic Outdoor

The following creatives are in the College-owned digital billboard rotation. 

Accounting Billboard
Bachelor of Architecture Billboard
Brewing & Fermentation Science Billboard
Collision Repair & Restoration Billboard
Emergency Management & Homeland Security Billboard
Graphic Design Billboard
Human Services & Restorative Justice Billboard
Landscape/Plant Production Billboard
Physician Assistant Billboard
Plastics & Polymer Engineering Technology Billboard
Surgical Technology Billboard