(Effective Fall 2016)

Performance Standards

  • A student must complete 12 of the 18 required credits at Penn College.
  • Twelve of the 18 required credits must be taken at the 200 level or higher.
  • All course work applied to a minor must be completed with a grade of 'C' or higher; pass/fail courses cannot be applied toward a minor.

Curriculum

Credits
BIM120 Social Media in Business and Society 3  
MKT240 Principles of Marketing 3  
MKT360 Introduction to Digital Marketing 3  
MKT365 Marketing Data Analysis 3  
MDM Directed Digital Marketing Electives 6  
TOTAL CREDITS 18

Students enrolled in Business Administration: Marketing Concentration (BBK) are ineligible for this minor.