(Effective Fall 2016)

Performance Standards

  • A student must complete 12 of the 18 required credits at Penn College.
  • Twelve of the 18 required credits must be taken at the 200 level or higher.
  • All course work applied to a minor must be completed with a grade of 'C' or higher; pass/fail courses cannot be applied toward a minor.

Curriculum

Credits Notes Lecture Lab/Clinical M/S Type
BIM120 Social Media in Business and Society 3 3 S REQ
MKT240 Principles of Marketing 3 3 S REQ
MKT360 Introduction to Digital Marketing 3 3 S REQ
MKT365 Marketing Data Analysis 3 3 S REQ
MDM Directed Digital Marketing Electives 6   S MDM
TOTAL CREDITS 18

Students enrolled in Business Administration: Marketing Concentration (BBK) are ineligible for this minor.