Web and Interactive Media (BIM)

(Effective Fall 2014)

This major develops the skills needed for a career in the Web and interactive media field, which includes many areas of specialization. Through hands-on learning, students are introduced to a wide range of subjects related to this burgeoning field, including design and production of media components, interactive Web programming, visual design, animation, interactive design, digital publishing, writing for new media, user interface design, responsive Web design, and project management. A career in this field requires a combination of skills in visual design, proficiency with technology, and the desire to be a lifelong learner.

Career Opportunities

Positions in Web and multimedia development include website design and development, social media marketing, instructional technologies, mobile development, app development, and digital publishing.

Recommended High School Subjects

Students should have completed course work in the visual arts and math (three years) during high school. Additionally, students should have a solid background in written and oral communications and have taken a course in computer technology.

Special Equipment Needs

It is recommended that students purchase a laptop computer (preferably a Macintosh). Other related equipment and software may be required.

Remediation Strategies

All entering students are tested for English, math, and reading deficiencies. Students are expected to remediate any deficiencies as explained in this catalog (see http://www.pct.edu/catalog/PlacementTesting.htm ).

Transfer Procedures

This major is subject to the transfer standards established by the College (see http://www.pct.edu/catalog/TransferringCredits.htm ). Exceptions must be approved by the school dean.

Program Goals

A graduate of this major should be able to:

  • design a prototype of an interactive media project.
  • present to an audience an example of a professional-level interactive product.
  • evaluate the available technological alternatives to solve a problem where an interactive solution is being considered.
  • synthesize current technology developments into multimedia projects that engage the targeted audience.
  • apply principles of user interface design to interactive projects.
  • manage multidisciplinary projects that involve collaboration.

Performance Standards

Students must maintain a 'C' or greater in all BIM/BWM courses. The Web and Interactive Media major uses an A, B, C, and F grading scale in all BIM/BWM courses.  Students should work closely with their advisers and with the program faculty to ensure that they are meeting all criteria for satisfactory progress in the program.


First SemesterCredits
FYE101First Year Experience 1 
ART104Visual Literacy 3 
BWM150Introduction to Web Page Development 3 
CSC124Information, Technology, and Society 3 
ENL111English Composition I 3 
MTH172Introduction to Geometry 3 
Second SemesterCredits
ART102Two-Dimensional Design 3 
ART109Design and Color 3 
BIM120Social Media in Business and Society 3 
ENL121English Composition II 3 
ENL201Technical and Professional Communication 3 
MHIMath Elective (MTH113 or Higher) 3 
Third SemesterCredits
SPC101Fundamentals of Speech 3 
BIM220Digital Video Production 3 
BWM160Introduction to Scripting and Databases 3 
BWM252Mastering Web Design Tools and Technologies 3 
PHO150Digital Photography 3 
FITFitness and Lifetime Sports Elective 1 
Fourth SemesterCredits
BWM250Creating Web Applications 3 
BWM254Advanced Web Design Practices 3 
BIM230Web and Organizational Security 3 
LAS340Electronic Media and Law 3 Science, Technology and Society Requirement
PSY111General Psychology 3 
Fifth SemesterCredits
ART180Drawing 3 
BIMDirected Web and Interactive Media Elective 3 
BWM355Interactive Animation 3 
MKT240Principles of Marketing 3 
MCM323Media Evolution and Social Influence 3 Writing Enriched Requirement
FITFitness and Lifetime Sports Elective 1 
Sixth SemesterCredits
BWM350Interactive Scripting 3 
MKT330Advertising 3 
ART225Type Design I 3 
SCIScience Elective 3 
OEAOpen Elective / Associate 3 
Seventh SemesterCredits
ART270Computer Graphics I 3 
BIMDirected Web and Interactive Media Elective 3 
BWM359Web Project Management 3 Writing Enriched Requirement
SCLScience Elective with lab 4 
SPC301Organizational Communication 3 Cultural Diversity Requirement
Eighth SemesterCredits
BWM456Device Development 3 
BWM498Web and Multimedia Senior Capstone 3 
MKT360Introduction to Digital Marketing 3 
HUMHumanities Elective 3 
SSESocial Science Elective 3 
ARTArt Elective 3 
FORForeign Language Elective 3 
AAEApplied Arts Elective 3 
IFEInternational Field Experience Elective 3 
OEAOpen Elective / Associate 3