(Effective Fall 2017)

This major develops the skills needed for a career in the Web and interactive media field, which includes many areas of specialization. Through hands-on learning, students are introduced to a wide range of subjects related to this burgeoning field, including design and production of media components, interactive Web programming, visual design, animation, interactive design, digital publishing, writing for new media, user interface design, responsive Web design, and project management. A career in this field requires a combination of skills in visual design, proficiency with technology, and the desire to be a lifelong learner.

Career Opportunities

Positions in Web and multimedia development include website design and development, social media marketing, instructional technologies, mobile development, app development, and digital publishing.

Recommended High School Subjects

Students should have completed course work in the visual arts and math (three years) during high school. Additionally, students should have a solid background in written and oral communications and have taken a course in computer technology.

Special Equipment Needs

All entering students are required to own a laptop computer that is in good working order. The recommended laptop is an Apple MacBook. Majority of professional web designers and developers use Apple MacBooks as their primary means to complete web projects.

Remediation Strategies

All entering students are tested for English, math, and reading deficiencies. Students are expected to remediate any deficiencies as explained in this catalog (see http://www.pct.edu/catalog/PlacementTesting ).

Program Goals

A graduate of this major should be able to:

  • design a prototype of an interactive media project.
  • present to an audience an example of a professional-level interactive product.
  • evaluate the available technological alternatives to solve a problem where an interactive solution is being considered.
  • synthesize current technology developments into multimedia projects that engage the targeted audience.
  • apply principles of user interface design to interactive projects.
  • manage multidisciplinary projects that involve collaboration.

Performance Standards

Students must maintain a 'C' or greater in all BIM/BWM courses. The Web and Interactive Media major uses an A, B, C, and F grading scale in all BIM/BWM courses.  Students should work closely with their advisers and with the program faculty to ensure that they are meeting all criteria for satisfactory progress in the program.

Curriculum

First Semester Credits
FYE101 First Year Experience 1  
BIM120 Social Media in Business and Society 3  
BWM150 Introduction to Web Page Development 3  
CSC124 Information, Technology, and Society 3  
ENL111 English Composition I 3  
MTH172 Introduction to Geometry 3  
TOTAL CREDITS 16
Second Semester Credits
BWM170 Wireframing & Prototyping 3  
BWM180 Web Design Principles 3  
PHO150 Digital Photography 3  
ENL121 English Composition II 3  
or
ENL201 Technical and Professional Communication 3  
MHI Math Elective (MTH113 or Higher) 3  
TOTAL CREDITS 15
Third Semester Credits
SPC101 Fundamentals of Speech 3  
BIM220 Digital Video Production 3  
BWM160 Introduction to Scripting and Databases 3  
BWM252 Mastering Web Design Tools and Technologies 3  
BWM254 Advanced Web Design Practices 3  
FIT Fitness and Lifetime Sports Elective 1  
TOTAL CREDITS 16
Fourth Semester Credits
BWM250 Creating Web Applications 3  
BWM356 Advanced CSS 3  
BIM230 Web and Organizational Security 3  
LAS340 Electronic Media and Law 3  Science, Technology and Society Requirement
PSY111 General Psychology 3  
TOTAL CREDITS 15
Fifth Semester Credits
OEA Open Elective / Associate 3  
BIM Directed Web and Interactive Media Elective 3  
BWM355 Interactive Animation 3  
MKT240 Principles of Marketing 3  
BWM290 Front-end Frameworks 3  
FIT Fitness and Lifetime Sports Elective 1  
TOTAL CREDITS 16
Sixth Semester Credits
BWM350 Interactive Scripting 3  
MKT330 Advertising 3  
COR Liberal Arts Elective 3  
SCI Science Elective 3  
BIM Directed Web and Interactive Media Elective 3  
TOTAL CREDITS 15
Seventh Semester Credits
MKT360 Introduction to Digital Marketing 3  
BWM450 Advanced Interactive Scripting 3  
BWM359 Web Project Management 3  Writing Enriched Requirement
SCL Science Elective with lab 4  
CUL Cultural Diversity Elective 3  
TOTAL CREDITS 16
Eighth Semester Credits
BWM456 Device Development 3  
BWM498 Web and Multimedia Senior Capstone 3  
HUM Humanities Elective 3  
HUM Humanities Elective 3  
or
SSE Social Science Elective 3  
or
ART Art Elective 3  
or
FOR Foreign Language Elective 3  
or
AAE Applied Arts Elective 3  
or
IFE International Field Experience Elective 3  
OEA Open Elective / Associate 3  
TOTAL CREDITS 15