Business Administration: Sport and Event Management Concentration (BBP)

Accredited by ACBSP

(Effective Fall 2019)

The Business Administration: Sport and Event Management concentration prepares students with the skills necessary to excel in the many industries and occupations relating to both sports and events.  The program provides a solid business core that includes an extensive background in the functional areas of marketing, finance, accounting, human resources, and management along with a detailed focus on both sport and event activities. Such combination is critical in today’s environment that requires a combination of skills in the areas of business, management, and hospitality.   Along with directed electives, the curriculum allows for an overlapping of sport and event subject areas needed for a well-rounded program.

Career Opportunities

Graduates have employment opportunities in a wide variety of management positions relating to both sport- and event-based industries, such as major and minor sports leagues, retail, equipment, tickets, conventions, conferences, event entities, sport agencies, health clubs, etc.  Graduates can be employed at the local, regional, and national levels.  Program-mandated internships help provide knowledge, skills, abilities, and connections needed to help a graduate’s marketability in either field.

Recommended High School Subjects

English and mathematics courses (including algebra). 

Remediation Strategies

All entering students must meet placement requirements for English, math, and reading deficiencies. Students are expected to remediate any deficiencies during the first semester as explained in the College Catalog (see

Program Goals

The mission of the Business Administration: Sport and Event Management concentration is to prepare students for careers in any of the many sport and/or event careers. The primary goal of this program is to provide students with a full understanding of the functions of management and business as it pertains to careers in sport and/or event environments as well as providing knowledge needed to excel in actions and critical thinking.

At the successful conclusion of this concentration the student should be able to:

  • use creativity, critical thinking, and ethical decision-making to create, plan, and implement events for sports, entertainment, conferences, and other activities.
  • effectively manage employees, athletes, volunteers, subcontractors, caterers, entertainers, and other vital resources.
  • develop and implement budgets and financial plans needed for sport and event activities.
  • design strategies that can be implemented in both sport and event markets.
  • develop and analyze information sources to effectively design strategies for handling marketing and promotion, laws and regulations, risk assessment, site analysis, and contingency activities.
  • demonstrate effective collaboration and teamwork skills.
  • communicate clearly and effectively with diverse populations as related to both sport and event activities.


First Semester Credits
CSC124 Information, Technology, and Society 3  
ENL111 English Composition I 3  
FHD117 Purchasing 2  
FYE101 First Year Experience 1  
MGT115 Principles of Management 3  
MTH180 College Algebra and Trigonometry I 3  
Second Semester Credits
ACC113 Introduction to Financial Accounting 3  
ENL201 Technical and Professional Communication 3  
FHD160 Travel and Tourism 3  
MKT240 Principles of Marketing 3  
BBM Directed Business Administration Elective 3  
FIT Fitness and Lifetime Sports Elective 1  
Third Semester Credits
ACC123 Introduction to Managerial Accounting 3  
ECO111 Principles of Macroeconomics 3  
INV201 Principles of Innovation 3  
SEM305 Sport Management 3  
SPC101 Fundamentals of Speech 3  
Fourth Semester Credits
ECO112 Principles of Microeconomics 3  
SCI Science Elective 3  
FHD278 Professional Event Planning 3  
MGT301 Business Law I 3  
MTH153 Topics in Mathematics 3  
MTH160 Elementary Statistics with Computer Applications 4  
Summer Session Credits
SEM291 Sport and Event Management Internship 1  
Fifth Semester Credits
ARP Core Arts Perspective 3  
FIN350 Finance 3  
HIP Core Historical Perspective 3  
SEM312 Economics of Sports and Events 3  
MKT309 Sport Marketing 3  
Sixth Semester Credits
OEE Exploration Electives 3  
HRM300 Human Resource Management 3  
PHL210 Ethics 3  
SCL Science Elective with lab 4  
SEM325 Event Management and Coordination 3  
Summer Session Credits
SEM292 Sport and Event Management Internship II 1  
Seventh Semester Credits
BBP Directed Sport and Event Management Elective 3  
OEE Exploration Electives 3  
MGT355 Quantitative Methods for Business 3  
MGT410 Management of Organizational Behavior 3  Writing Enriched Requirement &
Cultural Diversity Requirement
MKT314 Event Promotion 3  
Eighth Semester Credits
BBP Directed Sport and Event Management Elective 3  
MGT497 Business Policy and Strategy 3  
OEA Open Elective 3  
OEA Open Elective 3  
SEM405 Issues in Sport and Event Management 3  


The business core continues to meet all standards so that the degree will remain accredited by ACBSP. 


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