Business Administration: Sport and Event Management Concentration (BBP)

Accredited by ACBSP

(Effective Fall 2017)

The Business Administration: Sport and Event Management concentration prepares students with the skills necessary to excel in the many industries and occupations relating to both sports and events.  The program provides a solid business core that includes an extensive background in the functional areas of marketing, finance, accounting, human resources, and management along with a detailed focus on both sport and event activities. Such combination is critical in today’s environment that requires a combination of skills in the areas of business, management, and hospitality.   Along with directed electives, the curriculum allows for an overlapping of sport and event subject areas needed for a well-rounded program.

Career Opportunities

Graduates have employment opportunities in a wide variety of management positions relating to both sport- and event-based industries, such as major and minor sports leagues, retail, equipment, tickets, conventions, conferences, event entities, sport agencies, health clubs, etc.  Graduates can be employed at the local, regional, and national levels.  Program-mandated internships help provide knowledge, skills, abilities, and connections needed to help a graduate’s marketability in either field.

Recommended High School Subjects

English and mathematics courses (including algebra). 

Remediation Strategies

All entering students must meet placement requirements for English, math, and reading deficiencies. Students are expected to remediate any deficiencies during the first semester as explained in the College Catalog (see http://www.pct.edu/catalog/PlacementTesting).

Program Goals

The mission of the Business Administration: Sport and Event Management concentration is to prepare students for careers in any of the many sport and/or event careers. The primary goal of this program is to provide students with a full understanding of the functions of management and business as it pertains to careers in sport and/or event environments as well as providing knowledge needed to excel in actions and critical thinking.

At the successful conclusion of this concentration the student should be able to:

  • use creativity, critical thinking, and ethical decision-making to create, plan, and implement events for sports, entertainment, conferences, and other activities.
  • effectively manage employees, athletes, volunteers, subcontractors, caterers, entertainers, and other vital resources.
  • develop and implement budgets and financial plans needed for sport and event activities.
  • design strategies that can be implemented in both sport and event markets.
  • develop and analyze information sources to effectively design strategies for handling marketing and promotion, laws and regulations, risk assessment, site analysis, and contingency activities.
  • demonstrate effective collaboration and teamwork skills.
  • communicate clearly and effectively with diverse populations as related to both sport and event activities.

Curriculum

First Semester Credits
FYE101 First Year Experience 1  
CSC124 Information, Technology, and Society 3  
MGT115 Principles of Management 3  
ENL111 English Composition I 3  
FHD117 Purchasing 2  
MTH180 College Algebra and Trigonometry I 3  
TOTAL CREDITS 15
Second Semester Credits
ACC113 Introduction to Financial Accounting 3  
ENL201 Technical and Professional Communication 3  
BBM Directed Business Administration Elective 3  
FHD160 Travel and Tourism 3  
MKT240 Principles of Marketing 3  
FIT Fitness and Lifetime Sports Elective 1  
TOTAL CREDITS 16
Third Semester Credits
ACC123 Introduction to Managerial Accounting 3  
ECO111 Principles of Macroeconomics 3  
SEM305 Sport Management 3  
SCI Science Elective 3  
SPC101 Fundamentals of Speech 3  
TOTAL CREDITS 15
Fourth Semester Credits
ECO112 Principles of Microeconomics 3  
ENL265 Sport Literature 3  
FHD278 Professional Event Planning 3  
MGT301 Business Law I 3  
MTH153 Topics in Mathematics 3  
or
MTH160 Elementary Statistics with Computer Applications 4  
TOTAL CREDITS 15
Summer Session Credits
SEM291 Sport and Event Management Internship 1  
TOTAL CREDITS 1
Fifth Semester Credits
SEM312 Economics of Sports and Events 3  
MKT309 Sport Marketing 3  
FIN350 Finance 3  
ART Art Elective 3  
HUM Humanities Elective 3  
TOTAL CREDITS 15
Sixth Semester Credits
SEM325 Event Management and Coordination 3  
FIT Fitness and Lifetime Sports Elective 1  
HRM300 Human Resource Management 3  
MGT315 Business Ethics 3  Science, Technology and Society Requirement
SCL Science Elective with lab 4  
TOTAL CREDITS 14
Summer Session Credits
SEM292 Sport and Event Management Internship II 1  
TOTAL CREDITS 1
Seventh Semester Credits
MKT314 Event Promotion 3  
MGT355 Quantitative Methods for Business 3  
MGT410 Management of Organizational Behavior 3  Writing Enriched Requirement &
Cultural Diversity Requirement
BBP Directed Sport and Event Management Elective 3  
HUM Humanities Elective 3  
or
SSE Social Science Elective 3  
or
ART Art Elective 3  
or
FOR Foreign Language Elective 3  
or
AAE Applied Arts Elective 3  
or
IFE International Field Experience Elective 3  
TOTAL CREDITS 15
Eighth Semester Credits
SEM405 Issues in Sport and Event Management 3  
BBP Directed Sport and Event Management Elective 3  
MGT497 Business Policy and Strategy 3  
OEA Open Elective 3  
OEA Open Elective 3  
TOTAL CREDITS 15

Accreditation

The business core continues to meet all standards so that the degree will remain accredited by ACBSP. 

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