Business Administration: Marketing Concentration (BBK)

Accredited by ACBSP

(Effective Fall 2019)

The Business Administration: Marketing Concentration provides students with a solid broad-based foundation in the functional areas of marketing, finance, accounting, and management; an understanding of the business environment to include the legal, economic, behavioral, human resource, ethical, and international aspects; technical skills in information systems and quantitative analysis; and the ability to communicate, integrate, and synthesize. The curriculum focuses on the consumer who is seen more as a partner in the development and growth of any business. The major offers the skills necessary to be an effective market analyst and to build integrated marketing strategies by making efficient and effective use of various digital tools.

Career Opportunities

Opportunities may exist in the following positions: social media manager, social media analyst, digital advertising analyst, digital content designer, data manager, marketing specialist, sales account manager, advertising account manager, digital marketing manager, customer relations manager.

Recommended High School Subjects

English and mathematics courses (including algebra).

Remediation Strategies

All students entering the major will be tested for English, mathematics and reading deficiencies. Students are expected to remediate any deficiencies during the first semester as explained in the College Catalog (http://www.pct.edu/catalog/PlacementTesting).

Program Goals

A graduate of this major should be able to:
  • explain the importance of the marketing concept and the marketing mix
  • analyze typical marketing challenges that business decision makers are likely to face and, by employing critical-thinking skills and ethical decision-making models, recommend appropriate solutions.
  • employ technical/digital tools needed to identify and analyze marketing problems.
  • assess why consumers behave as they do when making decisions regarding the purchase of products and services.
  • design a strategic and integrative marketing plan for a product.
  • describe the dynamics of international marketing and the strategies for penetrating foreign markets.

Curriculum

First Semester Credits
FYE101 First Year Experience 1  
CSC124 Information, Technology, and Society 3  
ENL111 English Composition I 3  
MGT115 Principles of Management 3  
PSY111 General Psychology 3  
or
SOC111 Introduction to Sociology 3  
SPC101 Fundamentals of Speech 3  
TOTAL CREDITS 16
Second Semester Credits
ACC113 Introduction to Financial Accounting 3  
ECO111 Principles of Macroeconomics 3  
ENL201 Technical and Professional Communication 3  
MKT240 Principles of Marketing 3  
BBM Directed Business Administration Elective 3  
TOTAL CREDITS 15
Third Semester Credits
ACC123 Introduction to Managerial Accounting 3  
BIM120 Social Media in Business and Society 3  
MGT301 Business Law I 3  
MTH153 Topics in Mathematics 3  
or
MTH160 Elementary Statistics with Computer Applications 4  
HIP Core Historical Perspective 3  
TOTAL CREDITS 15
Fourth Semester Credits
BWM150 Introduction to Web Page Development 3  
ECO112 Principles of Microeconomics 3  
MKT243 Sales 3  
MTH180 College Algebra and Trigonometry I 3  
SCL Science Elective with lab 4  
TOTAL CREDITS 16
Fifth Semester Credits
FIN350 Finance 3  
MGT355 Quantitative Methods for Business 3  
MKT330 Advertising 3  
OEA Open Elective 3  
SCI Science Elective 3  
TOTAL CREDITS 15
Sixth Semester Credits
HRM300 Human Resource Management 3  
PHL210 Ethics 3  
MKT325 Consumer Behavior 3  
MKT360 Introduction to Digital Marketing 3  
FIT Fitness and Lifetime Sports Elective 1  
OEE Exploration Electives 3  
TOTAL CREDITS 16
Seventh Semester Credits
MGT410 Management of Organizational Behavior 3  Writing Enriched Requirement &
Cultural Diversity Requirement
MKT310 International Marketing 3  
MKT365 Marketing Data Analysis 3  
ARP Core Arts Perspective 3  
BBK Directed Marketing Elective 3  
TOTAL CREDITS 15
Eighth Semester Credits
MGT497 Business Policy and Strategy 3  
MKT320 Marketing Research 3  
BBK Directed Marketing Elective 3  
BBK Directed Marketing Elective 3  
OEA Open Elective 3  
TOTAL CREDITS 15

Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)

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