Accredited by ACBSP

The Business Administration: Marketing Concentration provides students with a solid broad-based foundation in the functional areas of marketing, finance, accounting, and management; an understanding of the business environment to include the legal, economic, behavioral, human resource, ethical, and international aspects; technical skills in information systems and quantitative analysis; and the ability to communicate, integrate, and synthesize. The curriculum focuses on the consumer who is seen more as a partner in the development and growth of any business. The major offers the skills necessary to be an effective market analyst and to build integrated marketing strategies by making efficient and effective use of various digital tools.

Career Opportunities

Opportunities may exist in the following positions: social media manager, social media analyst, digital advertising analyst, digital content designer, data manager, marketing specialist, sales account manager, advertising account manager, digital marketing manager, customer relations manager.

Recommended High School Subjects

English and mathematics courses (including algebra).

Remediation Strategies

All students entering the major will be tested for English, mathematics and reading deficiencies. Students are expected to remediate any deficiencies during the first semester as explained in the College Catalog (http://www.pct.edu/catalog/PlacementTesting).

Program Goals

A graduate of this major should be able to:
  • explain the importance of the marketing concept and the marketing mix
  • analyze typical marketing challenges that business decision makers are likely to face and, by employing critical-thinking skills and ethical decision-making models, recommend appropriate solutions.
  • employ technical/digital tools needed to identify and analyze marketing problems.
  • assess why consumers behave as they do when making decisions regarding the purchase of products and services.
  • design a strategic and integrative marketing plan for a product.
  • describe the dynamics of international marketing and the strategies for penetrating foreign markets.

Curriculum

First Semester Credits Notes Lecture Lab/Clinical M/S Type
FYE101 First Year Experience 1 .50 1.50 S REQ
CSC124 Information, Technology, and Society 3 3 S REQ
ENL111 English Composition I 3 3 S REQ
MGT115 Principles of Management 3 3 M REQ
PSY111 General Psychology 3 3 S REQ
or
SOC111 Introduction to Sociology 3 3 S REQ
SPC101 Fundamentals of Speech 3 3 S REQ
TOTAL CREDITS 16
Second Semester Credits Notes Lecture Lab/Clinical M/S Type
ACC113 Introduction to Financial Accounting 3 3 M REQ
ECO111 Principles of Macroeconomics 3 3 S REQ
ENL201 Technical and Professional Communication 3 3 S REQ
MKT240 Principles of Marketing 3 3 M REQ
BBM Directed Business Administration Elective 3   M BBM
TOTAL CREDITS 15
Third Semester Credits Notes Lecture Lab/Clinical M/S Type
ACC123 Introduction to Managerial Accounting 3 3 M REQ
BIM120 Social Media in Business and Society 3 3 S REQ
MGT301 Business Law I 3 3 M REQ
MTH153 Topics in Mathematics 3 3 S REQ
or
MTH160 Elementary Statistics with Computer Applications 4 3 3 S REQ
HIP Core Historical Perspective 3   S HIP
TOTAL CREDITS 15
Fourth Semester Credits Notes Lecture Lab/Clinical M/S Type
BWM150 Introduction to Web Page Development 3 3 S REQ
ECO112 Principles of Microeconomics 3 3 S REQ
MKT243 Sales 3 3 M REQ
MTH180 College Algebra and Trigonometry I 3 3 S REQ
SCL Science Elective with lab 4   S SCL
TOTAL CREDITS 16
Fifth Semester Credits Notes Lecture Lab/Clinical M/S Type
FIN350 Finance 3 3 M REQ
MGT355 Quantitative Methods for Business 3 3 M REQ
MKT330 Advertising 3 3 M REQ
OEA Open Elective 3   S OEA
SCI Science Elective 3   S SCI
TOTAL CREDITS 15
Sixth Semester Credits Notes Lecture Lab/Clinical M/S Type
HRM300 Human Resource Management 3 3 M REQ
PHL210 Ethics 3 3 S REQ
MKT325 Consumer Behavior 3 3 M REQ
MKT360 Introduction to Digital Marketing 3 3 M REQ
FIT Fitness and Lifetime Sports Elective 1   S FIT
OEE Exploration Electives 3   S OEE
TOTAL CREDITS 16
Seventh Semester Credits Notes Lecture Lab/Clinical M/S Type
MGT410 Management of Organizational Behavior 3 Writing Enriched Requirement &
Cultural Diversity Requirement
3 M REQ
MKT310 International Marketing 3 3 M REQ
MKT365 Marketing Data Analysis 3 3 M REQ
ARP Core Arts Perspective 3   S ARP
BBK Directed Marketing Elective 3   M BBK
TOTAL CREDITS 15
Eighth Semester Credits Notes Lecture Lab/Clinical M/S Type
MGT497 Business Policy and Strategy 3 3 M REQ
MKT320 Marketing Research 3 3 M REQ
BBK Directed Marketing Elective 3   M BBK
BBK Directed Marketing Elective 3   M BBK
OEA Open Elective 3   S OEA
TOTAL CREDITS 15