Advertising Art (AR)

(Effective Fall 2019)

This major prepares students for employment in advertising design, production design, and related fields. Students develop skills in graphic design and web design with an emphasis on process, technique, and production. Related courses in digital imaging and interactive media increase students’ career opportunities.

Career Opportunities

Production designer, layout artist, print production coordinator, and project manager. Students may also elect to complete a bachelor’s degree in graphic design.

Recommended High School Subjects

Academic subjects with strong emphasis on communication, analytical skills and aesthetics are helpful. Geometry and some training in art are desirable.

Special Equipment Needs

Students enrolled in this major will be required to purchase a Freshman Art Kit

Remediation Strategies

All entering students will be tested for English, math, and reading deficiencies. Students are expected to remediate any deficiencies as explained in this catalog (see http://www.pct.edu/catalog/PlacementTesting ).

Program Goals

A graduate of this major should be able to:
  • demonstrate graphic design proficiency in both interactive and print media.
  • create design projects with attention to form and function.
  • produce design that demonstrates an understanding of image making, editing, and production formatting.
  • produce design that demonstrates an understanding of display and publication typography.
  • apply formal design principles to the creation of visual design solutions.
  • communicate design rationale clearly using verbal and visual skills.
  • apply the graphic design process to design projects.
  • demonstrate proficiency with industry-standard software, hardware and other technologies.
  • demonstrate the ability to collaborate and critique through the design process. 
  • produce design solutions for a diverse range of audiences and demographics. 

Performance Standards

Students must earn a grade of 'C' or better in all courses with an ART and PHO course designator to receive credit for their completion. Students earning a 'D' or below must retake courses in which they are deficient before those courses can be considered as meeting the prerequisite requirements for more advanced courses. Failure to achieve a grade of 'C' or above in a course, after the maximum attempts allowed by College policy, results in withdrawal from the major in which the course is required.

Curriculum

First Semester Credits
FYE101 First Year Experience 1  
ART107 Visual Literacy for Designers 3  
ART180 Drawing 3  
PHO150 Digital Photography 3  
ENL111 English Composition I 3  
CSC124 Information, Technology, and Society 3  
TOTAL CREDITS 16
Second Semester Credits
ART102 Two-Dimensional Design 3  
ART109 Design and Color 3  
SCI Science Elective 3  
ENL121 English Composition II 3  
or
ENL201 Technical and Professional Communication 3  
MMM Math Elective (MTH151 or Higher) 3  
TOTAL CREDITS 15
Third Semester Credits
ART145 History of Graphic Design 3  
ART202 Introduction to Three-Dimensional Design 3  
ART225 Type Design I 3  
ART270 Computer Graphics I 3  
BWM150 Introduction to Web Page Development 3  
TOTAL CREDITS 15
Fourth Semester Credits
ART210 Introduction to Graphic Design 3  
ART235 Type Design II 3  
ART275 Computer Graphics II 3  
ART285 Introduction to Graphic Design for the Internet 3  
ART295 Portfolio 3  
TOTAL CREDITS 15
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