Advertising Art (AR)
(Effective Fall 2014)
- School of Sciences, Humanities & Visual Communications
- Associate of Applied Arts Degree (A.A.A.)
- More Information about Advertising Art
This major prepares students for employment in advertising design and related fields. Students develop skills in graphic design and Web design with an emphasis on process, technique, and concept development. Related courses in digital imaging and interactive media increase students’ career opportunities.
Production designer, layout artist, junior-level designer, print production coordinator, and project manager. Students may also elect to complete a bachelor’s degree in graphic design.
Recommended High School Subjects
Academic subjects with strong emphasis on communication, analytical skills and aesthetics are helpful. Geometry and some training in art are desirable.
Special Equipment Needs
Students enrolled in this major will be required to purchase a Freshman Art Kit.
All entering students will be tested for English, math, and reading deficiencies. Students are expected to remediate any deficiencies as explained in this catalog (see http://www.pct.edu/catalog/PlacementTesting ).
This major is subject to the transfer standards established by the College (see http://www.pct.edu/catalog/TransferringCredits ). Exceptions must be approved by the school dean.
Program GoalsA graduate of this major should be able to:
- demonstrate design and imaging skills applicable to the Web, print, and other media.
- create projects with a balanced attention to concept, form, and function.
- organize graphics and images into successful designs.
- apply color theory in the resolution of design and imaging problems.
- develop and design logos.
- communicate concepts effectively using verbal and visual skills.
- apply problem-solving skills to all stages of the design and imaging processes.
- demonstrate the ability to design text-heavy documents.
- apply the grid in the design of visual communication projects.
- apply image capture and editing skills to visual problems.
- demonstrate the ability to use type as a graphic design element.
Students must earn a grade of 'C' or better in all courses with an ART and PHO course designator to receive credit for their completion. Students earning a 'D' or below must retake courses in which they are deficient before those courses can be considered as meeting the prerequisite requirements for more advanced courses. Failure to achieve a grade of 'C' or above in a course, after the maximum attempts allowed by College policy, results in withdrawal from the major in which the course is required.
|FYE101||First Year Experience||1|
|ENL111||English Composition I||3|
|CSC124||Information, Technology, and Society||3|
|ART109||Design and Color||3|
|ENL121||English Composition II||3|
|SSE||Social Science Elective||3|
|FOR||Foreign Language Elective||3|
|AAE||Applied Arts Elective||3|
|IFE||International Field Experience Elective||3|
|FIT||Fitness and Lifetime Sports Elective||1|
|ART202||Introduction to Three-Dimensional Design||3|
|ART225||Type Design I||3|
|ART270||Computer Graphics I||3|
|ART145||History of Graphic Design||3|
|BWM150||Introduction to Web Page Development||3|
|MTH151||Structures of Mathematics||3|
|MTH153||Topics in Mathematics||3|
|ART210||Introduction to Graphic Design||3|
|ART235||Type Design II||3|
|ART275||Computer Graphics II||3|
|ART285||Introduction to Graphic Design for the Internet||3|