This major prepares students for employment in advertising design, production design, and related fields. Students develop skills in graphic design and web design with an emphasis on process, technique, and production. Related courses in digital imaging and interactive media increase students’ career opportunities.
Advertising Art (AR)
(Effective Fall 2019)
- School of Sciences, Humanities & Visual Communications
- Associate of Applied Arts Degree (A.A.A.)
- More Information about Advertising Art
Production designer, layout artist, print production coordinator, and project manager. Students may also elect to complete a bachelor’s degree in graphic design.
Recommended High School Subjects
Academic subjects with strong emphasis on communication, analytical skills and aesthetics are helpful. Geometry and some training in art are desirable.
Special Equipment Needs
Students enrolled in this major will be required to purchase a Freshman Art Kit.
All entering students will be tested for English, math, and reading deficiencies. Students are expected to remediate any deficiencies as explained in this catalog (see http://www.pct.edu/catalog/PlacementTesting ).
This major is subject to the transfer standards established by the College (see http://www.pct.edu/catalog/TransferringCredits ). Exceptions must be approved by the school dean.
Program GoalsA graduate of this major should be able to:
- demonstrate graphic design proficiency in both interactive and print media.
- create design projects with attention to form and function.
- produce design that demonstrates an understanding of image making, editing, and production formatting.
- produce design that demonstrates an understanding of display and publication typography.
- apply formal design principles to the creation of visual design solutions.
- communicate design rationale clearly using verbal and visual skills.
- apply the graphic design process to design projects.
- demonstrate proficiency with industry-standard software, hardware and other technologies.
- demonstrate the ability to collaborate and critique through the design process.
- produce design solutions for a diverse range of audiences and demographics.
Students must earn a grade of 'C' or better in all courses with an ART and PHO course designator to receive credit for their completion. Students earning a 'D' or below must retake courses in which they are deficient before those courses can be considered as meeting the prerequisite requirements for more advanced courses. Failure to achieve a grade of 'C' or above in a course, after the maximum attempts allowed by College policy, results in withdrawal from the major in which the course is required.
|FYE101||First Year Experience||1|
|ART107||Visual Literacy for Designers||3|
|ENL111||English Composition I||3|
|CSC124||Information, Technology, and Society||3|
|ART109||Design and Color||3|
|ENL121||English Composition II||3|
|ENL201||Technical and Professional Communication||3|
|MMM||Math Elective (MTH151 or Higher)||3|
|ART145||History of Graphic Design||3|
|ART202||Introduction to Three-Dimensional Design||3|
|ART225||Type Design I||3|
|ART270||Computer Graphics I||3|
|BWM150||Introduction to Web Page Development||3|
|ART210||Introduction to Graphic Design||3|
|ART235||Type Design II||3|
|ART275||Computer Graphics II||3|
|ART285||Introduction to Graphic Design for the Internet||3|
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