(Effective Fall 2012)

The Automotive Service Sales and Marketing degree prepares students for careers in automotive service specializing in the customer relations and marketing of service related retail sales. Students have the option of developing technical skills in either automotive maintenance and repair, or in collision repair. Internships provide actual work experience in production and customer relations while business courses further develop skills in management, marketing, and sales.

Career Opportunities

Assistant service manager, service adviser, service writer, parts manager, sales of automotive service/merchandise, and sales and marketing of specialized automotive service equipment.

Recommended High School Subjects

Three years of English, one year of algebra, one year of physical science.

Special Equipment Needs

See the required and optional Tool Lists on the Automotive Service Sales and Marketing major web page.

Remediation Strategies

Students may enter the major with two deficiencies. Students deficient in MTH 004 or RDG 001 must remediate before entering any of the automotive majors. The order of remediation will be math, reading, English.

Program Goals

A graduate of this major should be able to:
  • understand the applied physical and scientific principles and technical theory necessary for successful employment in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair or in collision repair.
  • apply production and management software in the operation and record keeping of a service facility.
  • demonstrate adequate and appropriate customer relations skills and workplace behaviors, and pursue ongoing technical skill development, sufficient for employment in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair or in collision repair.
  • be successfully employed in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair or collision repair.

Curriculum

First Semester Credits
FYE101 First Year Experience 1  
AUE Directed Elective - Automotive Emphasis 12  
or
CRE Directed Elective - Collision Repair Emphasis 12  
MTH124 Technical Algebra and Trigonometry I 3  
or
MTH180 College Algebra and Trigonometry I 3  
TOTAL CREDITS 16
Second Semester Credits
AUE Directed Elective - Automotive Emphasis 9  
or
CRE Directed Elective - Collision Repair Emphasis 11  
CSC124 Information, Technology, and Society 3  
ENL111 English Composition I 3  
TOTAL CREDITS 15
Third Semester Credits
AMT104 Hybrid Electric Vehicle 1  
AMT260 Automotive Service Internship I 2  
AMT262 Automotive Customer Service Techniques 2  
ECO111 Principles of Macroeconomics 3  
ENL201 Technical and Professional Communication 3  
MGT115 Principles of Management 3  
MKT240 Principles of Marketing 3  
TOTAL CREDITS 17
Fourth Semester Credits
AMT242 Vehicle Safety Inspection 1  
AMT261 Automotive Internship II 2  
FIT Fitness and Lifetime Sports Elective 1  
MGT249 Small Business Management 3  
MGT301 Business Law I 3  
MKT243 Sales 3  
SCI Science Elective 3  
TOTAL CREDITS 16

Additional Information

The first year technical courses contained in the degree are certified by the National Automotive Technicians Education Foundation in both automotive and collision repair.