Introduction to Digital Marketing


Introduction to the wide range of marketing strategies for digital systems such as the Internet, mobile phones, digital outdoor media, video streaming, and instant messaging applications. Course work involves marketing, advertising, e-commerce, management, and communications, including hands-on experience with social and digital marketing tools, creation and critique of digital marketing strategies, and exploratory assignments to examine the effectiveness of these tools. Linking strategy and tactics with results serves as the primary theme of the course. 3 Credits (3 Lecture) Prerequisite(s): BIM100 and MKT330 or BIM120 and MKT330. Spring Only.