Topics will include how to define, develop and implement an effective sport marketing strategy while recognizing the importance of the dynamic nature of the external environment. A variety of skills related to the promotion, selling, integration of various media with new technology in the advertising of sports, sport services, and events will be introduced. The importance of public relations and the development of sponsorships will be explored. Emphasis will be placed on creating customer value while also developing long term relationships with all partners and customers. 3 Credits (3 Lecture) Prerequisite(s): MKT240.