Principles of Marketing


This course provides an introduction and overview to marketing and the marketing environment. Emphasis is placed on the marketing environment, global marketing, marketing mix, and the interrelationship of the marketing mix and the marketing environment. The course analyzes distribution channels and the internet. Interlaced as part of the materials is international marketing as well as marketing for non-profit entities. Central to the course is the notion of marketing management and its tenets as interrelated with the core concepts.

3 Credits: 3 Lecture