Examination of graphic design that focuses on the unique elements associated with brand including research, positioning, marketing, strategy, and consistency. Historical, current, and future trends in branding design will be explored and applied to projects. This is a studio-based course, intended to develop skills in group communication, critique, process, and presentation. Portfolio quality design work as well as written elements unique to branding and identity establishment and design will be produced. (formerly ART410) Fall Only.
3 Credits: 2 Lecture, 3 Lab