Study of the variety of advertising avenues designed to be used at the point where the purchase can be made. Diverse projects encourage freedom to experiment with new design solutions using a variety of materials and techniques. The point of purchase design must not only be extremely creative, but also reflective of the production demands and costs. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART202 and ART210 and ART235. Spring Only.