Marketing Data Analysis


Theory and application in current database, spreadsheet, and web analytics applications used in marketing to analyze trends and solve marketing problems. Skills learned include understanding database principles and query methods as related to marketing and data collection; using spreadsheet functions to graphically recognize and interpret marketing trends; and understanding current web analytics solutions used in digital marketing. Emphasis on digital methods of marketing data collection and interpretation. (Formerly MKT270) 3 Credits (3 Lecture) Prerequisite(s): CSC124 and MKT360.


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