Introduction to Digital Marketing


Introduction to the wide range of digital marketing strategies, tactics, and tools used to reach, attract, convert, and engage customers. Involves marketing, advertising, e-commerce, management, and communications, including hands-on experience with various digital marketing tools and tactics, creation and critique of digital marketing strategies, and exploratory assignments to examine the effectiveness of these tools. Emphasis will be placed on linking marketing strategy with the digital tools and tactics currently available to the digital marketer. Spring Only.

3 Credits: 3 Lecture