Study that provides the tools and knowledge necessary to think beyond domestic economies and to work in the international arena. Strategic and environmental approaches are utilized by outlining the major dimensions of the economic, social, geopolitical, legal, ethical and financial environments. Study includes conceptual and analytical tools to successfully apply the marketing mix elements to international and global marketing. 3 Credits (3 Lecture) Prerequisite(s): ECO111 and MKT240. Fall Only.
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