Principles of Marketing

MKT240

Introduction and overview to marketing and the marketing environment. Emphasis on the marketing environment, global marketing, marketing mix, and the interrelationship of the marketing mix and the marketing environment. Topics include distribution channels and the Internet, as well as international marketing and marketing for non-profit entities. Focus is on the notion of marketing management and its tenets as interrelated with the core concepts. 3 Credits (3 Lecture)