Principles of Advertising


Survey of the history of American advertising and its relation to the economy. Media management and placement; integrated marketing communication; retail and national advertising; sociological aspects; creative production.

3 Credits: 3 Lecture

Introduction to Cinema


Study of film as mass media. Includes the international development of cinema as well as the historical significance of various films. Stresses an understanding of the social, cultural, political, and aesthetic values communicated by film. Introduces basic elements of movie making and discusses film criticism. (ART) As needed.

3 Credits: 3 Lecture

Media Writing


Writing techniques for a variety of media applications, with a focus on reaching the audiences of traditional news outlets such as print, online, and broadcast. Course work applies informational, persuasive, and advocacy writing to a variety of media formats, including video scripting and news. Emphasis on gathering and organizing information, rewriting and editing copy, critiquing, and peer writing. Includes techniques for interviewing, researching, and writing. As needed.

3 Credits: 3 Lecture


Media Evolution and Social Influence


Study of evolving mass media systems and their effects on communication in society. Examination of the historical shifts from oral to written to print to electronic eras and the contemporary emphasis on personal communication in a digital age. Course work includes analysis of the changes in traditional definitions of communication-based processes such as newsgathering, gatekeeping, advocacy, journalism, and media democratization, among others. The migration of media use and production from a professional model to a democratized system, including social media, in which citizens simultaneously produce and consume information, is explored, as well as the effects of that shift on the credibility, reliability, and validity of the content produced. Course work includes various formal and informal written assignments. (Writing Enriched ) Fall Only.

3 Credits: 3 Lecture

ENL121; or