Advertising Art/Graphic Design Courses

Two-Dimensional Design

ART102

Theory and application of design essential to the visual arts. Emphasis on two-dimensional design principles as they relate to graphic design. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART107.

Visual Literaby for Designers

ART107

Introduction to the visual arts and design with an emphasis on the formal and conceptual components of visual thinking. The methods and processes of image conception and expression will be explored through the analysis of visual imagery. 3 Credits (2 Lecture - 3 Lab)

Design and Color

ART109

Theory and applications for the use of color in design. Includes in-depth study of color theory with design application. Emphasis is also placed on visual thinking and problem solving. 3 Credits (2 Lecture - 3 Lab) Corequisite(s): ART102.

Painting

ART122

Introduction to painting techniques, compositional structure, form, and materials. Emphasis is placed on representational painting, but experimentation is encouraged. 3 Credits (2 Lecture - 3 Lab) (ART)

Art History: Ancient through 15th Century

ART125

Survey of art history emphasizing the study and recognition of the visual forms of art, especially painting, sculpture, and architecture. Includes the study of the function of design; techniques of execution; and the scientific, political, economic, social, and literary dimensions of the period. Covers the history of art from the ancient world up to and including the Renaissance 3 Credits (3 Lecture) (ART)

Art History: 16th through 20th Centuries

ART135

Emphasis on the study and recognition of the visual forms of art, especially painting, sculpture and architecture. Includes the study of the function of design; techniques of execution; and the scientific, political, economic, social, and literary dimensions of the period. The history of art from the 16th Century up to and including the 20th Century will be explored. 3 Credits (3 Lecture) (ART)

Ceramics

ART140

Study and application of basic hand-building and wheel techniques. Introduces several clay bodies and firing processes and explores development of surface treatments. Also surveys ancient development to recent outgrowth and styles of ceramics. 3 Credits (2 Lecture - 3 Lab) (ART)

Wood Sculpture

ART142

Introduction to wood sculpture techniques, design, form, and materials. Includes a brief study of the history and technique of wood sculpture from various periods and cultures. Emphasis on research, concept development, and the process of making wood sculpture. Experimentation with the abstraction of form and structure are encouraged. 3 Credits (2 Lecture - 3 Lab) (ART)

History of Graphic Design

ART145

Study of the history of graphic design and of the ways in which the past will help students better understand current and future design applications. Emphasis on research of different design movements, such as the Victorian and Art Nouveau Graphics, Postmodern Design, the Arts and Craft Movement, and the computer graphics revolution. 3 Credits (3 Lecture) Fall Only.

Drawing

ART180

Introduction to observational drawing techniques, structure, and various media. Includes analysis of drawing elements and applied creative problems. Subject matter includes linear perspective, still life, and life drawings. 3 Credits (2 Lecture - 3 Lab) (ART)

Introduction to Three-Dimensional Design

ART202

Introduction to the basic formal concepts necessary for designing in three-dimensional space. Emphasis on the application of design principles through the construction of three-dimensional design projects, as well as through the development of a working formal design vocabulary. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART102.

Introduction to Graphic Design

ART210

Introduction to equipment, materials, techniques, and working methods appropriate to graphic designers and other visual designers. Discussion of employment opportunities and job classification. Experience with ads, logos, corporate needs, book covers, and restaurant menus. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART109 and ART225 or ART225 and ART270. Spring Only.

Ceramics II

ART220

Advanced ceramics, covering more sophisticated techniques and aesthetic problems dealing with ceramic design and production. Includes hand-building, advanced wheel techniques, various clay bodies, glazes and color development, decorating techniques, and firing processes for producing ceramic forms. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART140. (ART) As needed.

Type Design I

ART225

Introduction to the history and anatomy of type design. Study and application of type and design theory for text and display setting. Use of industry-standard layout software and examination of typography across various design mediums. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART102 and ART109. Fall Only.

Type Design II

ART235

Focus on the formal and aesthetic principles of letterforms and their use in the design and layout of text-centered work. The skills acquired enable development of an aesthetic sensibility for type and the printed page. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART225. Spring Only.

Art and Architecture of Antiquity

ART256

Introduction to the art and architectural monuments of Italy. Art, architecture, civic planning, and their methods are discussed from the era of antiquity. Exploration of major architectural, painting, and sculptural achievements in ancient Italy, including the Greek and Etruscan influence, the Roman Republic, Imperial Rome, and Early Christian Rome. Designed as a two‐semester sequence, ART 256 is to be followed with a 1‐credit course (ART 257) that includes travel to Italy and a final project. 2 Credits (2 Lecture) (ART, Cultural Diversity) Fall Only.

Art and Architecture of Antiquity - Study Abroad

ART257

Introduction to the art and architectural monuments of Italy through direct observation and on‐site lectures. Art, architecture, civic planning, and their methods are discussed from the era of antiquity. Exploration of major architectural, painting, and sculptural achievements in ancient Italy, including the Greek and Etruscan influence, The Roman Republic, Imperial Rome, and Early Christian Rome. Designed to follow ART 256, this course includes travel to Italy, a journal, and a final project. 1 Credit (0 Lecture - 3 Lab) Prerequisite(s): ART256. (ART, Cultural Diversity) Spring Only.

Computer Graphics I

ART270

Study and application of vector graphics in electronic design. Emphasis on computer and software applications for image and type layout design. Develops and refines concepts using traditional media for graphic design. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART109. Fall Only.

Computer Graphics II

ART275

Basic concepts and applications of electronic imaging hardware and software. Emphasis on the importing and digital editing of photographic images in both black-and-white and color. Artistic expression and experimentation with image form, content, and design are encouraged. (Formerly PHO250) 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART225 and PHO101 or ART225 and PHO150.

Introduction to Graphic Design for the Internet

ART285

Introduction to web design with emphasis on typography, imagery, color, and layout. Focus on the unique processes and considerations of designing for the web with emphasis on user interface and user experience as a means of creating appropriate and navigable websites. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART225 and BWM150. Spring Only.

Portfolio

ART295

Design and development of a portfolio for entry into the art and design field. Emphasis on concept development, execution of artwork, and the representation of identity through the design of a personal logo and resume. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART202 and ART270. Corequisite(s): ART210 and ART235 and ART275. Spring Only.

Graphic Design Internship

ART301

Practical work experience in a graphic design firm, advertising agency, or other graphic design related organizations. Required work-related objectives are predetermined by the student, a faculty adviser, and the employer. Course work includes 225 direct-contact hours. 3 Credits (0 Lecture - 15 Internship) Prerequisite(s): ART235 and ART270 and ART275.

Graphic Design: Point of Purchase (POP)

ART310

Study of the variety of advertising avenues designed to be used at the point where the purchase can be made. Diverse projects encourage freedom to experiment with new design solutions using a variety of materials and techniques. The point of purchase design must not only be extremely creative, but also reflective of the production demands and costs. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART202 and ART210 and ART235. Spring Only.

Package Design

ART311

Focus on the study and design of three-dimensional packaging. Commercial design solutions using a variety of materials and techniques will be explored while also considering production demands and limitations. (formerly ART310) 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART202 and ART210 and ART235. Corequisite(s): PHO230. Spring Only.

Environmental Graphic Design

ART320

Study of design as it relates to signage, wayfinding systems, exhibition graphics, and environmental advertising. Explores the unique problems associated with form, space, and user experience, and challenges students to produce scale models of their designs that display acuity in the areas of message, usability, and environmental appropriateness. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART202 and ART210. Fall Only.

Modern Art and the Contemporary Image

ART330

Art of the twentieth century, emphasizing the interrelation of painting, sculpture, architecture, graphic arts, photography, and computer-generated art during major art movements of the 1900s: avant-garde art, cubism, surrealism, abstract expressionism, pop and op art, minimalist art, performance and virtual reality experiences. Includes the study of the scientific, political, economic, social, and literary dimensions of the period. 3 Credits (3 Lecture) Prerequisite(s): ART125 and ENL121 or ART125 and ENL201. (ART, Writing Enriched) Spring Only.

Illustration

ART340

Application of the various media used to produce narrative drawings and paintings for advertising and editorial use. Includes introduction to styles and techniques appropriate for satisfying a wide range of visual requirements within the commercial art field. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART180 and ART270. Fall Only.

Advanced Graphic Design for the Internet

ART361

Advanced study of graphic design for web and interactive media. Emphasis on web-ready designs that focus on marketing, brand, concept, and usability. Methods for designing across print and digital mediums will be explored along with approaches for presenting finished interactive work to clients. (formerly ART360) 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART210 and ART285. Fall Only.

Branding

ART411

Examination of graphic design that focuses on the unique elements associated with brand including research, positioning, marketing, strategy, and consistency. Historical, current, and future trends in branding design will be explored and applied to projects. This is a studio-based course, intended to develop skills in group communication, critique, process, and presentation. Portfolio quality design work as well as written elements unique to branding and identity establishment and design will be produced. (formerly ART410) 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART210 and ART235 and ART311. Fall Only.

Portfolio Design

ART420

Development and enhancement of design works for the professional career portfolio. Includes the development of a personal identity to be used on a letterhead, resume, and envelope. All major coursework, except ART 496, must be completed before enrolling. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): ART411. Corequisite(s): ART496. Spring Only.

Senior Project

ART496

Development of an independent project, with faculty direction. Includes research, analysis, discussion, execution, and presentation of a final project within the discipline. Prior to scheduling this course, students must have completed all major course work except ART420 and one BGD/PHO elective must have been completed. 3 Credits (2 Lecture - 3 Lab) Corequisite(s): ART420. Spring Only.

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