WDCE Course Principles of Digital Advertising

This interactive workshop introduces participants to the principles of digital advertising. Participants will be introduced to online consumer behavior and explore digital advertising options in a hands-on computer environment. Course topics include introduction to search engine advertising, social media advertising, email marketing, and mobile advertising. For the small business owner or nonprofit organization, this course focuses on paid digital advertising options.

There are currently no classes scheduled for this course. Please check back at a later time or contact WDCE to see when the course will be offered again.

Contact information

Workforce Development
  • 570-327-4775
  • wdce@pct.edu
  • Center for Business & Workforce Development

Pennsylvania College of Technology
DIF 29

One College Avenue
Williamsport, PA 17701

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