The Bachelor of Science in Business Administration - Concentration in Marketing will prepare students with the people, communication, creative, and time management skills necessary to successfully manage marketing functions of organizations. The business core courses provide the fundamentals of business operations, management, ethics, human resources, international business, and communications. The focus of the Marketing Concentration is on the latest principles and technologies in today’s high-tech business environment including sales, marketing research, consumer behavior, advertising, ecommerce, web page development, and retail management. The curriculum provides basic marketing knowledge and experience that is useful across a range of industrial, commercial (including small businesses), and non-profit environments.

The Marketing Concentration will prepare students for positions related to the creation, pricing, promotion, and distribution of goods, services, or ideas. More specifically, graduates will be prepared to pursue careers in sales, distribution, public relations, advertising, marketing research, retailing, new product development, and global marketing.

Business Administration Business Administration Business Administration

After Graduation

Career Opportunities

Opportunities may exist in the following positions: social media manager, social media analyst, digital advertising analyst, digital content designer, data manager, marketing specialist, sales account manager, advertising account manager, digital marketing manager, customer relations manager.

According to the Bureau of Labor Statistics, the median annual wage for advertising and promotions managers was $100,810 in May 2016. The top 25 percent earned more than $147,640.

Industries with the highest published employment for this occupation are:

Industry Employment Hourly mean wage Annual mean wage
Advertising, Public Relations, and Related Services10,410$65.29$135,800
Management of Companies and Enterprises2,320$58.64$121,960
Radio and Television Broadcasting1,270$0.00$0
Newspaper, Periodical, Book, and Directory Publishers1,130$44.61$92,790
Automobile Dealers810$45.93$95,530

Statistics reported in May 2016

Internship Recommendation

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Transfer Procedures

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Clubs & Activities

Student Government Association (SGA)

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Volunteer Income Tax Assistance (VITA)

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View the entire student organizations listing or Greek Life listing.

Business Administration Advisory Committee

  • Eric J Bergstrom, Ph.D., Senior Consultant, CCI Consulting
  • Mr. Robbie Cross, CEO, Equinox Ltd.
  • Mr. Chris W Frantz, Executive Director of Marketing & Sales, Savoy Contract Furniture
  • Mr. Mickey C Locey, President/Co-founder, mXtr Automation
  • Ms. Valerie Reynolds, Owner, My Way Media
  • Ms. Betsy Rider, Proprietor, Otto Book Store
  • Mr. Samuel R Ryder, Vice President - Business Banking, First National Bank
  • Mr. Charles Santangelo, CPA, FHFMA, Executive Vice President/Chief Financial Officer, Susquehanna Health
  • Mr. Nathan Snavely, Owner/President, Nathan Snavely Agency
  • Mr. Ray Thompson, President, Supply Source Inc.

Advisory committees, which act as recommending bodies to the faculty and administration, consist of in-field professionals who act as partners in the development of curriculum. Their curricular and equipment advice as well as their industry connections and internship opportunities are invaluable to our students and to the growth of our institution.

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Pennsylvania College of Technology
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Williamsport, PA 17701

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Pennsylvania College of Technology
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