Business Administration: Sport & Event Management Concentration

Bachelor of Science Degree (B.S.)
Sport & Event Management student

About this program

Pulling off a successful event isn’t easy. It takes management skills, a solid business foundation, and the flexibility to go with the flow. From behind-the-scenes preparation and marketing communications to game-day coordination, you’ll learn how to execute all types of occasions from sporting events to wedding receptions.

Master's Degree Pathways

Project-Based Learning

Plan, Promote, & Manage


  • Event planner
  • Fitness & recreation management
  • Spectator sports management

At Penn College, we believe your educational experience should go beyond specialized skills. Real-world ready means taking a broader approach that builds communication skills, inspires collaboration, and encourages exploration of arts, history, and science.

​​Specialization requires in-depth knowledge and high-level proficiency. Students learn and apply major-specific concepts, skills, and methods.

  • Purchasing (FHD117)
  • Principles of Management (MGT115)
  • Introduction to Financial Accounting (ACC113)
  • Travel and Tourism (FHD160)
  • Principles of Marketing (MKT240)
  • Directed Business Administration Elective (BBM)
  • Introduction to Managerial Accounting (ACC123)
  • Principles of Macroeconomics (ECO111)
  • Principles of Innovation (INV201)
  • Sport Management (SEM305)
  • Principles of Microeconomics (ECO112)
  • Professional Event Planning (FHD278)
  • Business Law I (MGT301)
  • Sport and Event Management Internship (SEM291)
  • Finance (FIN350)
  • Economics of Sports and Events (SEM312)
  • Sport Marketing (MKT309)
  • Human Resource Management (HRM300)
  • Event Management and Coordination (SEM325)
  • Sport and Event Management Internship II (SEM292)
  • Directed Sport and Event Management Elective (BBP)
  • Quantitative Methods for Business (MGT355)
  • Management of Organizational Behavior (MGT410)
  • Event Promotion (MKT314)
  • Business Policy and Strategy (MGT497)
  • Issues in Sport and Event Management (SEM405)

​Perspectives are points of view, offering a variety of ways of understanding, interacting, and influencing the world. Students identify, explain, and utilize the approaches used by academics and professionals to study, analyze, or understand problems, and offer solutions.

  • First Year Experience (FYE101)
  • Fitness and Lifetime Sports Elective (FIT)
  • Science Elective (SCI)
  • Core Arts Perspective (ARP)
  • Core Historical Perspective (HIP)
  • Exploration Electives (OEE)
  • Ethics (PHL210)
  • Science Elective with lab (SCL)
  • Open Elective (OEA)

​​Foundations are the practical, intellectual, and social skills: communication, collaboration, critical and ethical thinking, quantitative thinking, and technological literacy that are crucial to every student at every stage of education and at every stage of life.

  • Information, Technology, and Society (CSC124)
  • English Composition I (ENL111)
  • Business Mathematics (MTH113)
  • Technical and Professional Communication (ENL201)
  • Speech Elective (SPC)
  • Business Statistics (MTH157)

Woodlands Bank Innovation Lab

A multi-use collaborative space, the Innovation Lab is a hub for creative problem solving and teambuilding projects.

Student Experience

“The motivation to do well on the field also pushes me to work just as hard, or even harder in the classroom.”

Devon Sanders

Sport & Event Management and baseball player

Industry Partners

Work with experts to become an expert

Penn College's strong partnerships impact every step of your journey – from your first day in the classroom and labs, to career placement (oftentimes before graduation) and beyond.

Woodlands Bank
Barron's in Education
Compass Group Logo
ACBSP Accredited
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Student Life

Lead and put your skills to the test

Penn College Business Club

Network with business leaders and work with like-minded students as you explore the business profession. 

Student Organizations at Penn College

Your college experience is about more than the classroom. Join one of 65+ clubs and organizations, or create your own.


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Study Abroad

Gain global experience

See the world via Williamsport. Take your education abroad and get hands-on experience learning about your industry on a global scale.

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Your knowledge in practice

Internships are key for career preparation. Alexandra Lehman learned event-planning musts during her internship with Rusty Rail.

“Working in the office has shown me what goes into all of the preparation and planning before an event to make sure everything goes smoothly. Similarly, working the events has given me a great view of what needs to be done during an event for it to be a success.”

Read Alexandra's Story


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Student Experience

The community as their classroom

Sport and event management students create event for peers

Sport & Event Management students put their lessons to work as they conceived, planned and managed an event that provided an opportunity for their peers to interact with regional employers. Billed as “Professional Coffee & Conversation,” the event featured a panel discussion by employers, who answered students’ questions about job interviews and resumes, communication in the workplace, the top qualities they’re looking for in employees, and more.

Read More

More Information

View general transfer information

Alternative Credit refers to academic credits earned through means other than traditional college course completion, including: credit by exam, articulation, proof of competency gained in high school, work/life experience, and advanced placement.

Visit the Alternative Credit Options page in our Course Catalog for general requirements and procedures and for information on credit through Advanced Placement.

  • Mr. Chris W Frantz, '05, Executive Director of Marketing & Sales, Savoy Contract Furniture
  • Ms. Alexandra M Lehman, '18, Event Management Specialist, Susquehanna University
  • Mr. Mickey C Locey, '91, President/Co-founder, mXtr Automation
  • Ms. Valerie Reynolds, Owner, My Way Media
  • Mr. Samuel R Ryder, Vice President - Business Banking, First National Bank
  • Mr. Gabe Sinicropi, Jr., Vice President Marketing & Public Relations, Williamsport Crosscutters
  • Mr. Ray Thompson, President, Supply Source Inc.
  • Mr. John Yogodzinski, III, '07, Executive Director/Board President, Arthaus Projects

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