Business Administration: Marketing Concentration

Bachelor of Science Degree (B.S.)
Students collaborating around computer

About this program

It’s one thing to design an exceptional product or launch a breakthrough service. It’s another thing to promote it. That’s where marketing takes the stage. The Business Administration: Marketing Concentration degree has a solid business foundation while folding in courses to prepare you to take the reins in marketing roles across all types of industrial, commercial, and non-profit environments.


Average Class Size

Master's Degree Pathways

Create, Communicate, & Manage


  • Social media manager / analyst
  • Digital advertising analyst / manager
  • Marketing specialist
  • Advertising / sales account manager

At Penn College, we believe your educational experience should go beyond specialized skills. Real-world ready means taking a broader approach that builds communication skills, inspires collaboration, and encourages exploration of arts, history, and science.

​​Specialization requires in-depth knowledge and high-level proficiency. Students learn and apply major-specific concepts, skills, and methods.

  • Principles of Management (MGT115)
  • Introduction to Financial Accounting (ACC113)
  • Principles of Macroeconomics (ECO111)
  • Principles of Marketing (MKT240)
  • Introduction to Managerial Accounting (ACC123)
  • Social Media in Business and Society (BIM120)
  • Business Law I (MGT301)
  • Introduction to Web Page Development (BWM150)
  • Principles of Microeconomics (ECO112)
  • Sales (MKT243)
  • Directed Business Administration Elective (BBM)
  • Finance (FIN350)
  • Quantitative Methods for Business (MGT355)
  • Advertising (MKT330)
  • Human Resource Management (HRM300)
  • Consumer Behavior (MKT325)
  • Introduction to Digital Marketing (MKT360)
  • Management of Organizational Behavior (MGT410)
  • International Marketing (MKT310)
  • Marketing Data Analysis (MKT365)
  • Directed Marketing Elective (BBK)
  • Business Policy and Strategy (MGT497)
  • Marketing Research (MKT320)

​Perspectives are points of view, offering a variety of ways of understanding, interacting, and influencing the world. Students identify, explain, and utilize the approaches used by academics and professionals to study, analyze, or understand problems, and offer solutions.

  • First Year Experience (FYE101)
  • General Psychology (PSY111) or
  • Introduction to Sociology (SOC111)
  • Core Historical Perspective (HIP)
  • Science Elective with lab (SCL)
  • Open Elective (OEA)
  • Science Elective (SCI)
  • Ethics (PHL210)
  • Fitness and Lifetime Sports Elective (FIT)
  • Exploration Electives (OEE)
  • Core Arts Perspective (ARP)

​​Foundations are the practical, intellectual, and social skills: communication, collaboration, critical and ethical thinking, quantitative thinking, and technological literacy that are crucial to every student at every stage of education and at every stage of life.

  • Information, Technology, and Society (CSC124)
  • English Composition I (ENL111)
  • Speech Elective (SPC)
  • Technical and Professional Communication (ENL201)
  • Business Mathematics (MTH113)
  • Business Statistics (MTH157)

Innovation Lab

A multi-use collaborative space, the Innovation Lab is a hub for creative problem solving and teambuilding projects.

Student Experience

"Penn College has prepared me for the workforce with internships and an overall professional environment. There's tremendous room for growth and change here. Penn College defines not only your resume, but who you will be as a person when you walk away with your degree."

Meagan Dosch

Business Administration: Marketing Concentration

Industry Partners

Work with experts to become an expert

Penn College's strong partnerships impact every step of your journey – from your first day in the classroom and labs, to career placement (oftentimes before graduation) and beyond.

Woodlands Bank
Barron's in Education
Compass Group Logo
ACBSP Accredited
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Applied Innovation


Student Life

Lead and put your skills to the test

Penn College Business Club

Network with business leaders and work with like-minded students as you explore the business profession. 

Student Organizations at Penn College

Your college experience is about more than the classroom. Join one of 65+ clubs and organizations, or create your own.


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Study Abroad

Gain global experience

See the world via Williamsport. Take your education abroad and get hands-on experience learning about your industry on a global scale.

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Your knowledge in practice

Internships are key for career preparation. Student-athlete Justus Leimbach interned in the marketing department at Lancaster Archery Supply.

“To see how the inside of a (marketing) department works is something that you can’t teach in a classroom setting. Everyone thinks that you won’t ever need what you learn in classrooms, and I used to be that way myself, but I can now say that is a completely false statement. It is amazing to see that these companies use all of the same terms and processes that we learned in class.”

Read his story


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Student Experience

The community as their classroom

Students Get Big-League Advice From Marketing Pros

Marketing and Sport & Event Management students attended The Phillies College Digital & Mobile Marketing Night at Citizens Bank Park. Students went behind-the-scenes with digital and mobile-marketing executives, received a ballpark tour and attended a panel talk in the Phillies Media Room, where employees answered questions about digital marketing and shared their career experiences and advice.

More Information

View general transfer information

Alternative Credit refers to academic credits earned through means other than traditional college course completion, including: credit by exam, articulation, proof of competency gained in high school, work/life experience, and advanced placement.

Visit the Alternative Credit Options page in our Course Catalog for general requirements and procedures and for information on credit through Advanced Placement.

  • Mr. Chris W Frantz, '05, Executive Director of Marketing & Sales, Savoy Contract Furniture
  • Ms. Alexandra M Lehman, '18, Event Management Specialist, Susquehanna University
  • Mr. Mickey C Locey, '91, President/Co-founder, mXtr Automation
  • Ms. Valerie Reynolds, Owner, My Way Media
  • Mr. Samuel R Ryder, Vice President - Business Banking, First National Bank
  • Mr. Gabe Sinicropi, Jr., Vice President Marketing & Public Relations, Williamsport Crosscutters
  • Mr. Ray Thompson, President, Supply Source Inc.
  • Mr. John Yogodzinski, III, '07, Executive Director/Board President, Arthaus Projects

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