Business Administration: Marketing Concentration
Bachelor of Science Degree (B.S.)

The Bachelor of Science in Business Administration - Concentration in Marketing will prepare students with the people, communication, creative, and time management skills necessary to successfully manage marketing functions of organizations. The business core courses provide the fundamentals of business operations, management, ethics, human resources, international business, and communications. The focus of the Marketing Concentration is on the latest principles and technologies in today’s high-tech business environment including sales, marketing research, consumer behavior, advertising, ecommerce, web page development, and retail management. The curriculum provides basic marketing knowledge and experience that is useful across a range of industrial, commercial (including small businesses), and non-profit environments.

The Marketing Concentration will prepare students for positions related to the creation, pricing, promotion, and distribution of goods, services, or ideas. More specifically, graduates will be prepared to pursue careers in sales, distribution, public relations, advertising, marketing research, retailing, new product development, and global marketing.

Program Specs

Open House

Open House

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Business Administration
Business Administration
Business Administration

About the curriculum


View the classes you will be attending in the College Catalog.

Accreditation & Industry Connections

Accredation logos.

The Accounting and Business programs have been accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

After graduation

List of jobs via the College Catalog.

According to the Bureau of Labor Statistics, the median annual wage for advertising and promotions managers was $93,880 in May 2013. The lowest 10 percent earned less than $45,140.The top 25 percent earned more than $145,250.

Industries with the highest published employment for this occupation are:

Industry Employment Hourly mean wage Annual mean wage
Advertising, Public Relations, and Related Services8,900$66.84$139,020
Management of Companies and Enterprises2,560$53.90$112,120
Radio and Television Broadcasting1,880N/AN/A
Newspaper, Periodical, Book, and Directory Publishers1,440$46.33$96,360
Automobile Dealers950$38.97$81,050

Statistics reported in May 2013

Internship Recommendation

Read more about the recommended internship.

Transfer Procedures

View general transfer procedures via the College Catalog.

View transfer agreements with other colleges

View general transfer information

Clubs & Activities

Accounting Society

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Alpha Chi (ΑΧ)

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Delta Mu Delta (ΔΜΔ)

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Student Government Association (SGA)

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Student-managed Investment Fund

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Volunteer Income Tax Assistance (VITA)

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Business Administration Advisory Committee

View Advisory Committee.

Advisory committees, which act as recommending bodies to the faculty and administration, consist of in-field professionals who act as partners in the development of curriculum. Their curricular and equipment advice as well as their industry connections and internship opportunities are invaluable to our students and to the growth of our institution.

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Williamsport, PA 17701


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