Business Administration: Marketing Concentration
The Bachelor of Science in Business Administration - Concentration in Marketing will prepare students with the people, communication, creative, and time management skills necessary to successfully manage marketing functions of organizations. The business core courses provide the fundamentals of business operations, management, ethics, human resources, international business, and communications. The focus of the Marketing Concentration is on the latest principles and technologies in today’s high-tech business environment including sales, marketing research, consumer behavior, advertising, ecommerce, web page development, and retail management. The curriculum provides basic marketing knowledge and experience that is useful across a range of industrial, commercial (including small businesses), and non-profit environments.
The Marketing Concentration will prepare students for positions related to the creation, pricing, promotion, and distribution of goods, services, or ideas. More specifically, graduates will be prepared to pursue careers in sales, distribution, public relations, advertising, marketing research, retailing, new product development, and global marketing.
- Application/Major Code: BBK – view in catalog
- School: Business & Hospitality
- Degree Type: Bachelor of Science (B.S.)
About the curriculum
View the classes you will be attending in the College Catalog.
Accreditation & Industry Connections
The Accounting and Business programs have been accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
List of jobs via the College Catalog.
According to the Bureau of Labor Statistics median annual wages in May 2008 were $80,220 for advertising and promotions managers, $108,580 for marketing managers, $97,260 for sales managers, and $89,430 for public relations managers.
Median annual wages of advertising and promotions managers in May 2008 in the advertising, public relations, and related services industry were $105,960.
According to a survey by the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2009 averaged $43,325.
Industries with the highest published employment and wages for this occupation are:
|Industry||Employment||Hourly mean wage||Annual mean wage|
|Advertising, Public Relations, and Related Services||8,990||$59.85||$124,490|
|Management of Companies and Enterprises||3,230||$48.25||$100,350|
|Newspaper, Periodical, Book, and Directory Publishers||2,550||$44.54||$92,640|
|Radio and Television Broadcasting||1,470||$44.20||$91,930|
|Business, Professional, Labor, Political, and Similar Organizations||1,200||$46.64||$97,000|
*Statistics reported in May 2009
Read more about the recommended internship.
View general transfer procedures via the College Catalog.
Clubs & Activities
Alpha Chi (ΑΧ)
Delta Mu Delta (ΔΜΔ)
Student Government Association (SGA)
Student-managed Investment Fund
Volunteer Income Tax Assistance (VITA)
Business Administration Advisory Committee
Advisory committees, which act as recommending bodies to the faculty and administration, consist of in-field professionals who act as partners in the development of curriculum. Their curricular and equipment advice as well as their industry connections and internship opportunities are invaluable to our students and to the growth of our institution.