Newly Acquired Titles - July 2011
Madigan Library: 7:30 a.m.-11 p.m. | Reference Desk: 9 a.m.-10 p.m.

Titles: Subject:
26.)

HD62.5 .R593 2010 Confessions of an entrepreneur : how to survive the highs and lows of starting up

Title:Confessions of an entrepreneur : how to survive the highs and lows of starting up
Author:Chris Robson.
Publisher Info:New York, NY : Pearson Prentice Hall, 2010.
27.)

HD62.7 .A64 2011 201 great ideas for your small business

Title:201 great ideas for your small business
Author:Jane Applegate.
Publisher Info:Hoboken, N.J. : Bloomberg Press, c2011.
28.)

HD69 .P75 B5159 2011 Successful project management : applying best practices and real-world techniques with Microsoft Project

Title:Successful project management : applying best practices and real-world techniques with Microsoft Project
Author:Bonnie Biafore.
Publisher Info:Sebastopol, CA : O'Reilly Media, c2011.
29.)

HD8037 .U5 O75 2010 Freelancing expertise : contract professionals in the new economy

Title:Freelancing expertise : contract professionals in the new economy
Author:Debra Osnowitz.
Publisher Info:Ithaca : ILR Press, 2010.
30.)

HD9560.4 .D53 2011 Oil's endless bid : taming the unreliable price of oil to secure the economy

Title:Oil's endless bid : taming the unreliable price of oil to secure the economy
Author:Dan Dicker.
Publisher Info:Hoboken, N.J. : John Wiley & Sons, c2011.
31.)

HD9696.8 .U64 F335 2010 The Facebook effect : the inside story of the company that is connecting the world

Title:The Facebook effect : the inside story of the company that is connecting the world
Author:David Kirkpatrick.
Publisher Info:New York : Simon & Schuster, 2010.
32.)

HD9696.8 .U64 G6627 2011 Outsmarting Google

Title:Outsmarting Google
Author:Evan Bailyn with Bradley Bailyn.
Publisher Info:Indianapolis, Ind. : Que, c2011.
33.)

HD9696.8 .U64 G6657 2011 In the plex : how Google thinks, works, and shapes our lives

Title:In the plex : how Google thinks, works, and shapes our lives
Author:Steven Levy.
Publisher Info:New York : Simon & Schuster, 2011.
34.)

HD9710 .J34 T6526 2011 Toyota under fire : lessons for turning crisis into opportunity

Title:Toyota under fire : lessons for turning crisis into opportunity
Author:Jeffrey K. Liker, Timothy N. Ogden.
Publisher Info:New York : McGraw-Hill, c2011.
35.)

HD9940 .D462 E34 2011 Global girlfriends : how one mom made it her business to help women in poverty worldwide

Title:Global girlfriends : how one mom made it her business to help women in poverty worldwide
Author:Stacey Edgar.
Publisher Info:New York : St. Martin's Press, 2011.
36.)

HF3836.5 .K593 2011 Billions of entrepreneurs : how China and India are reshaping their futures and yours

Title:Billions of entrepreneurs : how China and India are reshaping their futures and yours
Author:Tarun Khanna.
Publisher Info:Boston, Mass. : Harvard Business Review Press, c2011.
37.)

HF5381 .D497 2011 Dig this gig : find your dream job - or invent it

Title:Dig this gig : find your dream job - or invent it
Author:Laura Dodd.
Publisher Info:New York : Citadel Press, c2011.
38.)

HF5387 .B39 2011 Blind spots : why we fail to do what's right and what to do about it

Title:Blind spots : why we fail to do what's right and what to do about it
Author:Max H. Bazerman, Ann E. Tenbrunsel.
Publisher Info:Princeton, N.J. : Princeton University Press, c2011.
39.)

HF5387 .L466 2011 Moral intelligence 2.0 : enhancing business performance and leadership success in turbulent times

Title:Moral intelligence 2.0 : enhancing business performance and leadership success in turbulent times
Author:Doug Lennick, Fred Kiel with Kathy Jordan.
Publisher Info:Upper Saddle River, N.J. : Prentice Hall, c2011.
40.)

HF54.56 .P47 2011 Research on Main Street : using the Web to find local business and market information

Title:Research on Main Street : using the Web to find local business and market information
Author:Marcy Phelps.
Publisher Info:Medford, N.J. : CyberAge Books, c2011.
41.)

HF5415 .S228 2012 Sage brief guide to marketing ethics.

Title:Sage brief guide to marketing ethics.
Author:
Publisher Info:Thousand Oaks, Calif. : SAGE, c2012.
42.)

HF5415.1265 .A25 2010 The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Title:The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Author:Jennifer Aaker, Andy Smith ; with Carlye Adler.
Publisher Info:San Francisco : Jossey-Bass, c2010.
43.)

HF5415.1265 .G557 2011 Social boom! : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty

Title:Social boom! : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty
Author:Jeffrey Gitomer.
Publisher Info:Upper Saddle River, NJ : FT Press, c2011.
44.)

HF5415.1265 .K425 2011 Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)

Title:Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
Author:Dave Kerpen.
Publisher Info:New York : McGraw-Hill, c2011.
45.)

HF5415.5 .M1833 2007 Citizen marketers : when people are the message

Title:Citizen marketers : when people are the message
Author:Ben McConnell and Jackie Huba.
Publisher Info:Chicago, IL : Kaplan Pub., c2007.
46.)

HF5549.5 .A34 G65 2011 Constructing affirmative action : the struggle for equal employment opportunity

Title:Constructing affirmative action : the struggle for equal employment opportunity
Author:David Hamilton Golland.
Publisher Info:Lexington : University Press of Kentucky, c2011.
47.)

HF5823 .P73513 2010 Creative strategies : idea management for marketing, advertising, media and design

Title:Creative strategies : idea management for marketing, advertising, media and design
Author:Mario Pricken.
Publisher Info:London ; New York : Thames & Hudson, 2010.
48.)

HG176.7 .M69 2011 Financial origami : how the Wall Street model broke

Title:Financial origami : how the Wall Street model broke
Author:Brendan Moynihan.
Publisher Info:Hoboken, N.J. : Bloomberg Press c2011.
49.)

HG223 .P67 2011 The price of everything : solving the mystery of why we pay what we do

Title:The price of everything : solving the mystery of why we pay what we do
Author:Eduardo Porter.
Publisher Info:New York : Portfolio Penguin, 2011.
50.)

HG3761 .P47 2011 Fit to bust : how great companies fail

Title:Fit to bust : how great companies fail
Author:Tim Phillips.
Publisher Info:London ; Philadelphia, PA : Kogan Page, 2011.
51.)

HG4529 .P45 2011 Accounting for value

Title:Accounting for value
Author:Stephen Penman.
Publisher Info:New York : Columbia University Press, c2011.

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