Newly Acquired Titles - February 2011
Madigan Library: 1 p.m.-5 p.m. | Reference Desk: Closed

Titles: Subject:
101.)

HF5415.1255 .B73 2010 Brands and brand management : contemporary research perspectives

Title:Brands and brand management : contemporary research perspectives
Author:[edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.
Publisher Info:New York : Routledge, c2010.
102.)

HF5415.1255 .H36 2010 CEO of Earth : a ground-breaking guide to building the ultimate brand

Title:CEO of Earth : a ground-breaking guide to building the ultimate brand
Author:Simon Hammond.
Publisher Info:Milton, Qld. : John Wiley & Sons Australia, 2010.
103.)

HF5415.1265 .B885 2010 Blogging to drive business : create and maintain valuable customer connections

Title:Blogging to drive business : create and maintain valuable customer connections
Author:Eric Butow & Rebecca Bollwitt.
Publisher Info:Indianapolis, Ind. : Que Pub., c2010.
104.)

HF5415.13 .S8573 2010 Creating a successful marketing strategy for your small new business

Title:Creating a successful marketing strategy for your small new business
Author:Stanley F. Stasch.
Publisher Info:Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010.
105.)

HF5415.2 .J44 2010 Data-driven marketing : the 15 metrics everyone in marketing should know

Title:Data-driven marketing : the 15 metrics everyone in marketing should know
Author:Mark Jeffery.
Publisher Info:Hoboken, N.J. : John Wiley, c2010.
106.)

HF5415.33 .U6 A54 2010 American buyers : demographics of shopping

Title:American buyers : demographics of shopping
Author:[by the editors of New Strategist].
Publisher Info:Ithaca, N.Y. : New Strategist, c2010.
107.)

HF5415.5 .G85 2009 Reorganize for resilience : putting customers at the center of your business

Title:Reorganize for resilience : putting customers at the center of your business
Author:Ranjay Gulati.
Publisher Info:Boston, Mass. : Harvard Business Press, c2009.
108.)

HF5416.5 .M365 2010 The price advantage

Title:The price advantage
Author:Walter L. Baker, Michael V. Marn, Craig C. Zawada.
Publisher Info:Hoboken, N.J. : Wiley, c2010.
109.)

HF5548.32 .C6564 2010 KaChing : how to run an online business that pays and pays.

Title:KaChing : how to run an online business that pays and pays.
Author:
Publisher Info:Hoboken, N.J. : John Wiley & Sons, c2010.
110.)

HF5548.37 .F75 2010 Mobile device security : a comprehensive guide to securing your information in a moving world

Title:Mobile device security : a comprehensive guide to securing your information in a moving world
Author:Stephen Fried.
Publisher Info:Boca Raton, FL : Auerbach Publications : CRC Press, c2010.
111.)

HF5549.5 .O44 C37 2010 Managing the older worker : how to prepare for the new organizational order

Title:Managing the older worker : how to prepare for the new organizational order
Author:Peter Cappelli and Bill Novelli.
Publisher Info:Boston, Mass. : Harvard Business Review Press, c2010.
112.)

HF5549.5 .T7 C35 2009 Capable workplace learning

Title:Capable workplace learning
Author:Len Cairns, John Stephenson.
Publisher Info:Rotterdam ; Boston : Sense Publishers, c2009.
113.)

HF5549.5 .T7 G535 2010 The first-time trainer : a step-by-step quick guide for managers, supervisors, and new training professionals

Title:The first-time trainer : a step-by-step quick guide for managers, supervisors, and new training professionals
Author:Tom W. Goad.
Publisher Info:New York : American Management Association, c2010.
114.)

HF5616 .S6 E87 2009 Ethics for accountants & auditors

Title:Ethics for accountants & auditors
Author:Deon Rossouw, Charl du Plessis, Frans Prinsloo ; Martin Prozesky, editor.
Publisher Info:Cape Town, Republic of South Africa : Oxford University Press Southern Africa, 2009.
115.)

HF5616 .U5 M535 2011 Ethical obligations and decision making in accounting : text and cases

Title:Ethical obligations and decision making in accounting : text and cases
Author:Steven M. Mintz, Roselyn E. Morris.
Publisher Info:New York : McGraw-Hill/Irwin, c2011.
116.)

HF5635 .B818 2010 Accounting best practices

Title:Accounting best practices
Author:Steven M. Bragg.
Publisher Info:Hoboken, N.J. : John Wiley, c2010.
117.)

HF5636 .Q853 2010 Brillant book-keeping : how to keep your business efficient and cost-effective

Title:Brillant book-keeping : how to keep your business efficient and cost-effective
Author:Martin Quinn.
Publisher Info:Harlow, England ; New York : Prentice Hall/Pearson, 2010.
118.)

HF5657.4 .B45 2010 Management accounting : retrospect and prospect

Title:Management accounting : retrospect and prospect
Author:Alnoor Bhimani and Michael Bromwich.
Publisher Info:Amsterdam ; Boston : CIMA/Elsevier, 2010.
119.)

HF5686 .M3 A62

Title:The complete cost-keeper: some original systems of shop cost-keeping or factory accounting, together with an exposition of the advantages of account keeping by means of cards instead of books, and a description of various mechanical aids to factory accounting, now comp. for the first time by Horace Lucian Arnold (Henry Roland).
Author:
Publisher Info:New York, London, The Engineering Magazine Co., 1912.
120.)

HF5718.22 .A87 2010 The backchannel : how audiences are using Twitter and social media and changing presentations forever

Title:The backchannel : how audiences are using Twitter and social media and changing presentations forever
Author:Cliff Atkinson.
Publisher Info:Berkeley, Calif. : New Riders ; London : Pearson Education [distributor], c2010.
121.)

HF5718.22 .F2 2009 The one minute presenter : 8 steps to successful business presentations for a short attention span world

Title:The one minute presenter : 8 steps to successful business presentations for a short attention span world
Author:Warwick John Fahy.
Publisher Info:Hong Kong : Unique Voices Pub., 2009.
122.)

HF5718.22 .R49 2010 Presentation zen design : simple design principles and techniques to enhance your presentations

Title:Presentation zen design : simple design principles and techniques to enhance your presentations
Author:Garr Reynolds.
Publisher Info:Berkeley, Calif. : New Riders, c2010.
123.)

HF5718.5 .W5 2010 Win more business, write better proposals

Title:Win more business, write better proposals
Author:by Michel Theriault.
Publisher Info:Toronto : WoodStone Press, c2010.
124.)

HG1725 .P45 2009 Financial regulation after the global recession

Title:Financial regulation after the global recession
Author:Carlos M. Pel*aez, Carlos A. Pel*aez.
Publisher Info:Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
125.)

HG2040.5 .U5 G543 2010 Complicit : how greed and collusion made the credit crisis unstoppable

Title:Complicit : how greed and collusion made the credit crisis unstoppable
Author:Mark Gilbert.
Publisher Info:New York : Bloomberg Press, 2010.
126.)

HG2491 .J646 2010 13 bankers : the Wall Street takeover and the next financial meltdown

Title:13 bankers : the Wall Street takeover and the next financial meltdown
Author:Simon Johnson and James Kwak.
Publisher Info:New York : Pantheon Books, c2010.

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