Newly Acquired Titles - February 2011
Madigan Library: 1 p.m.-7 p.m. | Reference Desk: 3 p.m.-7 p.m.
HF5415.1255 .B73 2010
Title: Brands and brand management : contemporary research perspectivesAuthor: [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.
Publisher Info: New York : Routledge, c2010.
HF5415.1255 .H36 2010
Title: CEO of Earth : a ground-breaking guide to building the ultimate brandAuthor: Simon Hammond.
Publisher Info: Milton, Qld. : John Wiley & Sons Australia, 2010.
HF5415.1265 .B885 2010
Title: Blogging to drive business : create and maintain valuable customer connectionsAuthor: Eric Butow & Rebecca Bollwitt.
Publisher Info: Indianapolis, Ind. : Que Pub., c2010.
HF5415.13 .S8573 2010
Title: Creating a successful marketing strategy for your small new businessAuthor: Stanley F. Stasch.
Publisher Info: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010.
HF5415.2 .J44 2010
Title: Data-driven marketing : the 15 metrics everyone in marketing should knowAuthor: Mark Jeffery.
Publisher Info: Hoboken, N.J. : John Wiley, c2010.
HF5415.33 .U6 A54 2010
Title: American buyers : demographics of shoppingAuthor: [by the editors of New Strategist].
Publisher Info: Ithaca, N.Y. : New Strategist, c2010.
HF5415.5 .G85 2009
Title: Reorganize for resilience : putting customers at the center of your businessAuthor: Ranjay Gulati.
Publisher Info: Boston, Mass. : Harvard Business Press, c2009.
HF5416.5 .M365 2010
Title: The price advantageAuthor: Walter L. Baker, Michael V. Marn, Craig C. Zawada.
Publisher Info: Hoboken, N.J. : Wiley, c2010.
HF5548.32 .C6564 2010
Title: KaChing : how to run an online business that pays and pays.Author:
Publisher Info: Hoboken, N.J. : John Wiley & Sons, c2010.
HF5548.37 .F75 2010
Title: Mobile device security : a comprehensive guide to securing your information in a moving worldAuthor: Stephen Fried.
Publisher Info: Boca Raton, FL : Auerbach Publications : CRC Press, c2010.
HF5549.5 .O44 C37 2010
Title: Managing the older worker : how to prepare for the new organizational orderAuthor: Peter Cappelli and Bill Novelli.
Publisher Info: Boston, Mass. : Harvard Business Review Press, c2010.
HF5549.5 .T7 C35 2009
Title: Capable workplace learningAuthor: Len Cairns, John Stephenson.
Publisher Info: Rotterdam ; Boston : Sense Publishers, c2009.
HF5549.5 .T7 G535 2010
Title: The first-time trainer : a step-by-step quick guide for managers, supervisors, and new training professionalsAuthor: Tom W. Goad.
Publisher Info: New York : American Management Association, c2010.
HF5616 .S6 E87 2009
Title: Ethics for accountants & auditorsAuthor: Deon Rossouw, Charl du Plessis, Frans Prinsloo ; Martin Prozesky, editor.
Publisher Info: Cape Town, Republic of South Africa : Oxford University Press Southern Africa, 2009.
HF5616 .U5 M535 2011
Title: Ethical obligations and decision making in accounting : text and casesAuthor: Steven M. Mintz, Roselyn E. Morris.
Publisher Info: New York : McGraw-Hill/Irwin, c2011.
HF5635 .B818 2010
Title: Accounting best practicesAuthor: Steven M. Bragg.
Publisher Info: Hoboken, N.J. : John Wiley, c2010.
HF5636 .Q853 2010
Title: Brillant book-keeping : how to keep your business efficient and cost-effectiveAuthor: Martin Quinn.
Publisher Info: Harlow, England ; New York : Prentice Hall/Pearson, 2010.
HF5657.4 .B45 2010
Title: Management accounting : retrospect and prospectAuthor: Alnoor Bhimani and Michael Bromwich.
Publisher Info: Amsterdam ; Boston : CIMA/Elsevier, 2010.
HF5686 .M3 A62
Title: The complete cost-keeper: some original systems of shop cost-keeping or factory accounting, together with an exposition of the advantages of account keeping by means of cards instead of books, and a description of various mechanical aids to factory accounting, now comp. for the first time by Horace Lucian Arnold (Henry Roland).Author:
Publisher Info: New York, London, The Engineering Magazine Co., 1912.
HF5718.22 .A87 2010
Title: The backchannel : how audiences are using Twitter and social media and changing presentations foreverAuthor: Cliff Atkinson.
Publisher Info: Berkeley, Calif. : New Riders ; London : Pearson Education [distributor], c2010.
HF5718.22 .F2 2009
Title: The one minute presenter : 8 steps to successful business presentations for a short attention span worldAuthor: Warwick John Fahy.
Publisher Info: Hong Kong : Unique Voices Pub., 2009.
HF5718.22 .R49 2010
Title: Presentation zen design : simple design principles and techniques to enhance your presentationsAuthor: Garr Reynolds.
Publisher Info: Berkeley, Calif. : New Riders, c2010.
HF5718.5 .W5 2010
Title: Win more business, write better proposalsAuthor: by Michel Theriault.
Publisher Info: Toronto : WoodStone Press, c2010.
HG1725 .P45 2009
Title: Financial regulation after the global recessionAuthor: Carlos M. Pel*aez, Carlos A. Pel*aez.
Publisher Info: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
HG2040.5 .U5 G543 2010
Title: Complicit : how greed and collusion made the credit crisis unstoppableAuthor: Mark Gilbert.
Publisher Info: New York : Bloomberg Press, 2010.
HG2491 .J646 2010
Title: 13 bankers : the Wall Street takeover and the next financial meltdownAuthor: Simon Johnson and James Kwak.
Publisher Info: New York : Pantheon Books, c2010.
