Newly Acquired Titles - March 2010
Madigan Library: 7:30 a.m.-9 p.m. | Reference Desk: noon-7 p.m.
HF5415.1265 .W45 2009
Title: The new community rules : marketing on the social webAuthor: Tamar Weinberg.
Publisher Info: Sebastopol, CA : O'Reilly, c2009.
HF5415.127 .M68 2009
Title: Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientationAuthor: David R. Morse.
Publisher Info: Ithaca, NY : Paramount Market Pub., c2009.
HF5415.13 .A97 2010
Title: It's not who you know, it's who knows you! : the small business guide to raising your profits by raising your profileAuthor: David Avrin.
Publisher Info: Hoboken, N.J. : John Wiley & Sons, c2010.
HF5415.335 .O55 2010
Title: Satisfaction : a behavioral perspective on the consumerAuthor: Richard L. Oliver.
Publisher Info: Armonk, N.Y. : M.E. Sharpe, c2010.
HF5429 .S5937 2009
Title: Inside the mind of the shopper : the science of retailingAuthor: Herb Sorensen.
Publisher Info: Upper Saddle River, N.J. : Wharton School Pub., c2009.
HF5429.255 .R38 2010
Title: The licensing business handbook : how to make money, protect trademarks, extend product lines, enhance merchandising, control use of images, and more, by licensing characters, teams, celebrities, events, trademarks, fashion, likenesses, designs & logos!Author: by Karen Raugust & the editors of the Licensing letter.
Publisher Info: New York, NY : EPM Communications, c2010.
HF5438.25 .H639 2010
Title: Rethinking the sales cycle : how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantageAuthor: John R. Holland, Tim Young.
Publisher Info: New York : McGraw-Hill, c2010.
HF5548.32 .T725 2010
Title: Transforming E-business practices and applications : emerging technologies and conceptsAuthor: [edited by] In Lee.
Publisher Info: Hershey, PA : Information Science Reference, c2010.
HF5549 .D575 2010
Title: Y-size your business : how Gen Y employees can save you money and grow your businessAuthor: Jason Ryan Dorsey.
Publisher Info: Hoboken, N.J. : Wiley, c2010.
HF5549.12 .R67 2010
Title: The boss's survival guide : workplace 911 for the toughest problems today's managers face.Author:
Publisher Info: New York : McGraw-Hill, c2010.
HF5549.5 .M63 G67 2010
Title: The invisible employee : using carrots to see the hidden potential in everyoneAuthor: Adrian Gostick and Chester Elton.
Publisher Info: Hoboken, N.J. : John Wiley, c2010.
HF5549.5 .M63 T456 2009
Title: Intrinsic motivation at work : what really drives employee engagementAuthor: Kenneth W. Thomas.
Publisher Info: San Francisco : Berrett-Koehler Publishers, c2009.
HF5549.5 .R44 S2977 2009
Title: Brand for talent : eight essentials to make your talent as famous as your brandAuthor: Mark Schumann and Libby Sartain.
Publisher Info: San Francisco, CA : Jossey-Bass, c2009.
HF5549.5 .T7 H4125 2010
Title: Training and collaboration with virtual worlds : how to create cost-saving, efficient, and engaging programsAuthor: Alex Heiphetz and Gary Woodill.
Publisher Info: New York : McGraw-Hill, c2010.
HF5616 .U5 C575 2009
Title: Called to account : fourteen financial frauds that shaped the American accounting professionAuthor: Paul M. Clikeman.
Publisher Info: New York : Routledge, 2009.
HF5661 .W48 2009
Title: Wiley CPA exam : how to master simulations.Author:
Publisher Info: Hoboken, N.J. : Wiley, c2009.
HF5821 .A284 2009
Title: The advertising and consumer culture readerAuthor: edited by Joseph Turow and Matthew P. McAllister.
Publisher Info: New York : Routledge, 2009.
HF5823 .O3587 2010
Title: The entrepreneur's guide to advertisingAuthor: James R. Ogden and Scott Rarick.
Publisher Info: Santa Barbara, Calif. : Praeger, c2010.
HF5827.95 .C35 2010
Title: Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customersAuthor: Idil Miriam Cakim.
Publisher Info: Hoboken, N.J. : Wiley, c2010.
HG171 .F47 2009
Title: The ascent of money : a financial history of the worldAuthor: Niall Ferguson.
Publisher Info: New York : Penguin Books, 2009, c2008.
HG1725 .P45 2009
Title: Regulation of banks and finance : theory and policy after the credit crisisAuthor: Carlos M. Pel*aez and Carlos A. Pel*aez.
Publisher Info: Basingstoke : Palgrave Macmillan, 2009.
HG4026 .P665 2009
Title: The portable MBA in finance and accountingAuthor: edited by Theodore Grossman and John Leslie Livingstone.
Publisher Info: Hoboken, N.J. : Wiley, c2009.
HG4530 .M39 2010
Title: Diary of a hedge fund manager : from the top, to the bottom, and back againAuthor: Keith McCullough with Rich Blake.
Publisher Info: Hoboken, N.J. : Wiley, c2010.
HG4638 .K36 2009
Title: Chart patternsAuthor: Bruce M. Kamich.
Publisher Info: New York : Bloomberg Press, 2009.
HG5129 .T52 2009
Title: The murder of Lehman Brothers : an insider's look at the global meltdownAuthor: Joseph Tibman.
Publisher Info: New York : Brick Tower Press, 2009.
HJ2051 .S5752 2009
Title: The big lie : how our government hoodwinked the public, emptied the S.S. trust fund and caused the great economic collapseAuthor: Allen W. Smith
Publisher Info: Frostproof, Fla : Ironwood Publications, c2009.
