Newly Acquired Titles - March 2010
Madigan Library: 7:30 a.m.-3 p.m. | Reference Desk: Closed

Titles: Subject:
76.)

HF5415.1265 .W45 2009 The new community rules : marketing on the social web

Title:The new community rules : marketing on the social web
Author:Tamar Weinberg.
Publisher Info:Sebastopol, CA : O'Reilly, c2009.
77.)

HF5415.127 .M68 2009 Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation

Title:Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation
Author:David R. Morse.
Publisher Info:Ithaca, NY : Paramount Market Pub., c2009.
78.)

HF5415.13 .A97 2010 It's not who you know, it's who knows you! : the small business guide to raising your profits by raising your profile

Title:It's not who you know, it's who knows you! : the small business guide to raising your profits by raising your profile
Author:David Avrin.
Publisher Info:Hoboken, N.J. : John Wiley & Sons, c2010.
79.)

HF5415.335 .O55 2010 Satisfaction : a behavioral perspective on the consumer

Title:Satisfaction : a behavioral perspective on the consumer
Author:Richard L. Oliver.
Publisher Info:Armonk, N.Y. : M.E. Sharpe, c2010.
80.)

HF5429 .S5937 2009 Inside the mind of the shopper : the science of retailing

Title:Inside the mind of the shopper : the science of retailing
Author:Herb Sorensen.
Publisher Info:Upper Saddle River, N.J. : Wharton School Pub., c2009.
81.)

HF5429.255 .R38 2010

Title:The licensing business handbook : how to make money, protect trademarks, extend product lines, enhance merchandising, control use of images, and more, by licensing characters, teams, celebrities, events, trademarks, fashion, likenesses, designs & logos!
Author:by Karen Raugust & the editors of the Licensing letter.
Publisher Info:New York, NY : EPM Communications, c2010.
82.)

HF5438.25 .H639 2010 Rethinking the sales cycle : how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage

Title:Rethinking the sales cycle : how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage
Author:John R. Holland, Tim Young.
Publisher Info:New York : McGraw-Hill, c2010.
83.)

HF5548.32 .T725 2010 Transforming E-business practices and applications : emerging technologies and concepts

Title:Transforming E-business practices and applications : emerging technologies and concepts
Author:[edited by] In Lee.
Publisher Info:Hershey, PA : Information Science Reference, c2010.
84.)

HF5549 .D575 2010 Y-size your business : how Gen Y employees can save you money and grow your business

Title:Y-size your business : how Gen Y employees can save you money and grow your business
Author:Jason Ryan Dorsey.
Publisher Info:Hoboken, N.J. : Wiley, c2010.
85.)

HF5549.12 .R67 2010 The boss's survival guide : workplace 911 for the toughest problems today's managers face.

Title:The boss's survival guide : workplace 911 for the toughest problems today's managers face.
Author:
Publisher Info:New York : McGraw-Hill, c2010.
86.)

HF5549.5 .M63 G67 2010 The invisible employee : using carrots to see the hidden potential in everyone

Title:The invisible employee : using carrots to see the hidden potential in everyone
Author:Adrian Gostick and Chester Elton.
Publisher Info:Hoboken, N.J. : John Wiley, c2010.
87.)

HF5549.5 .M63 T456 2009 Intrinsic motivation at work : what really drives employee engagement

Title:Intrinsic motivation at work : what really drives employee engagement
Author:Kenneth W. Thomas.
Publisher Info:San Francisco : Berrett-Koehler Publishers, c2009.
88.)

HF5549.5 .R44 S2977 2009 Brand for talent : eight essentials to make your talent as famous as your brand

Title:Brand for talent : eight essentials to make your talent as famous as your brand
Author:Mark Schumann and Libby Sartain.
Publisher Info:San Francisco, CA : Jossey-Bass, c2009.
89.)

HF5549.5 .T7 H4125 2010 Training and collaboration with virtual worlds : how to create cost-saving, efficient, and engaging programs

Title:Training and collaboration with virtual worlds : how to create cost-saving, efficient, and engaging programs
Author:Alex Heiphetz and Gary Woodill.
Publisher Info:New York : McGraw-Hill, c2010.
90.)

HF5616 .U5 C575 2009 Called to account : fourteen financial frauds that shaped the American accounting profession

Title:Called to account : fourteen financial frauds that shaped the American accounting profession
Author:Paul M. Clikeman.
Publisher Info:New York : Routledge, 2009.
91.)

HF5661 .W48 2009 Wiley CPA exam : how to master simulations.

Title:Wiley CPA exam : how to master simulations.
Author:
Publisher Info:Hoboken, N.J. : Wiley, c2009.
92.)

HF5821 .A284 2009 The advertising and consumer culture reader

Title:The advertising and consumer culture reader
Author:edited by Joseph Turow and Matthew P. McAllister.
Publisher Info:New York : Routledge, 2009.
93.)

HF5823 .O3587 2010 The entrepreneur's guide to advertising

Title:The entrepreneur's guide to advertising
Author:James R. Ogden and Scott Rarick.
Publisher Info:Santa Barbara, Calif. : Praeger, c2010.
94.)

HF5827.95 .C35 2010 Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers

Title:Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Author:Idil Miriam Cakim.
Publisher Info:Hoboken, N.J. : Wiley, c2010.
95.)

HG171 .F47 2009 The ascent of money : a financial history of the world

Title:The ascent of money : a financial history of the world
Author:Niall Ferguson.
Publisher Info:New York : Penguin Books, 2009, c2008.
96.)

HG1725 .P45 2009 Regulation of banks and finance : theory and policy after the credit crisis

Title:Regulation of banks and finance : theory and policy after the credit crisis
Author:Carlos M. Pel*aez and Carlos A. Pel*aez.
Publisher Info:Basingstoke : Palgrave Macmillan, 2009.
97.)

HG4026 .P665 2009 The portable MBA in finance and accounting

Title:The portable MBA in finance and accounting
Author:edited by Theodore Grossman and John Leslie Livingstone.
Publisher Info:Hoboken, N.J. : Wiley, c2009.
98.)

HG4530 .M39 2010 Diary of a hedge fund manager : from the top, to the bottom, and back again

Title:Diary of a hedge fund manager : from the top, to the bottom, and back again
Author:Keith McCullough with Rich Blake.
Publisher Info:Hoboken, N.J. : Wiley, c2010.
99.)

HG4638 .K36 2009 Chart patterns

Title:Chart patterns
Author:Bruce M. Kamich.
Publisher Info:New York : Bloomberg Press, 2009.
100.)

HG5129 .T52 2009 The murder of Lehman Brothers : an insider's look at the global meltdown

Title:The murder of Lehman Brothers : an insider's look at the global meltdown
Author:Joseph Tibman.
Publisher Info:New York : Brick Tower Press, 2009.
101.)

HJ2051 .S5752 2009

Title:The big lie : how our government hoodwinked the public, emptied the S.S. trust fund and caused the great economic collapse
Author:Allen W. Smith
Publisher Info:Frostproof, Fla : Ironwood Publications, c2009.

Pennsylvania College of Technology
One College Avenue
Williamsport, PA 17701

570-326-3761
800-367-9222

© 1995 Pennsylvania College of Technology. Penn College® and degrees that work® are registered in the U.S. Patent and Trademark Office.