Newly Acquired Titles - February 2010
Madigan Library: 7:30 a.m.-11 p.m. | Reference Desk: 9 a.m.-10 p.m.

Titles: Subject:
151.)

HF5381.2 .C376 2009 Careers in focus. Entrepreneurs.

Title:Careers in focus. Entrepreneurs.
Author:
Publisher Info:New York : Ferguson, c2009.
152.)

HF5382.55 .G56 2009 The global manager's guide to living and working abroad : Western Europe and the Americas

Title:The global manager's guide to living and working abroad : Western Europe and the Americas
Author:Mercer.
Publisher Info:Westport, Conn. : Praeger Publishers, 2009.
153.)

HF5382.7 .D4 2010 Get hired in a tough market : insider secrets to find and land the job you need now

Title:Get hired in a tough market : insider secrets to find and land the job you need now
Author:Alan De Back.
Publisher Info:New York : McGraw-Hill, c2010.
154.)

HF5415 .C48244 2009 Inspire! : why customers come back

Title:Inspire! : why customers come back
Author:Jim Champy.
Publisher Info:Upper Saddle River, N.J. : FT Press, c2009.
155.)

HF5415 .L4766 2009 Guerrilla marketing in 30 days

Title:Guerrilla marketing in 30 days
Author:Jay Conrad Levinson and Al Lautenslager.
Publisher Info:[Irvine, Calif.] : Entrepreneur Press, 2009.
156.)

HF5415 .L477 2007 Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business

Title:Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
Author:Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
Publisher Info:Boston : Houghton Mifflin, 2007.
157.)

HF5415.1255 .B45 2009 Building brand authenticity : 7 habits of iconic brands

Title:Building brand authenticity : 7 habits of iconic brands
Author:Michael Beverland.
Publisher Info:Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009.
158.)

HF5415.1255 .F86 2009

Title:Conscious branding
Author:David Funk and Anne Marie Levis.
Publisher Info:New York : Business Expert Press, 2009.
159.)

HF5415.1265 .D86 2010 Facebook marketing for dummies

Title:Facebook marketing for dummies
Author:by Paul Dunay and Richard Krueger.
Publisher Info:Hoboken, NJ : Wiley Pub., c2010.
160.)

HF5415.1265 .J33 2009 Google AdWords for dummies

Title:Google AdWords for dummies
Author:by Howie Jacobson.
Publisher Info:Hoboken, NJ : Wiley Pub., c2009.
161.)

HF5415.1265 .S24 2009 The social media bible : tactics, tools, and strategies for business success

Title:The social media bible : tactics, tools, and strategies for business success
Author:Lon Safko, David K. Brake.
Publisher Info:Hoboken, N.J. : John Wiley&Sons, c2009.
162.)

HF5415.1265 .S393 2009 The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing,&online media to reach buyers directly.

Title:The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing,&online media to reach buyers directly.
Author:
Publisher Info:Hoboken, N.J. : Wiley, c2009.
163.)

HF5415.1265 .T53 2010 Twitter marketing : an hour a day

Title:Twitter marketing : an hour a day
Author:Hollis Thomases.
Publisher Info:Indianapolis, Ind. : Wiley Pub., c2010.
164.)

HF5415.13 .C253 2008 Breakthrough marketing plans : how to stop wasting time and start driving growth

Title:Breakthrough marketing plans : how to stop wasting time and start driving growth
Author:Tim Calkins.
Publisher Info:New York, NY : Palgrave Macmillan, 2008.
165.)

HF5415.2 .K36 2009 Qualitative research : good decision making through understanding people, cultures and markets

Title:Qualitative research : good decision making through understanding people, cultures and markets
Author:Sheila Keegan.
Publisher Info:London ; Philadelphia : Kogan Page, 2009.
166.)

HF5415.33 .U6 E47 2009 Shoptimism : why the American consumer will keep on buying no matter what

Title:Shoptimism : why the American consumer will keep on buying no matter what
Author:Lee Eisenberg.
Publisher Info:New York : Free Press, 2009.
167.)

HF5415.33 .U6 P38 2009 Under the influence : tracing the hip-hop generation's impact on brands, sports,&pop culture

Title:Under the influence : tracing the hip-hop generation's impact on brands, sports,&pop culture
Author:Erin O. Patton.
Publisher Info:Ithaca, NY : Paramount Market Publishing, c2009
168.)

HF5415.332 .Y66 Y37 2009 Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail

Title:Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
Author:Kit Yarrow, Jayne O'Donnell.
Publisher Info:San Francisco : Jossey-Bass, c2009.
169.)

HF5415.335 .G65 2009

Title:Superior customer satisfaction and loyalty : engaging customers to drive performance
Author:Sheldon D. Goldstein.
Publisher Info:Milwaukee, Wis. : ASQ Quality Press, 2009.
170.)

HF5416.5 .F87 2010 Pricing for profit : how to command higher prices for your products and services

Title:Pricing for profit : how to command higher prices for your products and services
Author:Dale Furtwengler.
Publisher Info:New York : American Management Association, c2010.
171.)

HF5416.5 .P66 2010 Priceless : the myth of fair value (and how to take advantage of it)

Title:Priceless : the myth of fair value (and how to take advantage of it)
Author:William Poundstone.
Publisher Info:New York : Hill and Wang, 2010.
172.)

HF5429.215 .U6 L53 2009 The retail revolution : how Wal-Mart created a brave new world of business

Title:The retail revolution : how Wal-Mart created a brave new world of business
Author:Nelson Lichtenstein.
Publisher Info:New York : Metropolitan Books, 2009.
173.)

HF5438.3 .F436 2010 Smart selling on the phone and online : inside sales that gets results

Title:Smart selling on the phone and online : inside sales that gets results
Author:Josiane Chriqui Feigon.
Publisher Info:New York : American Management Association, c2010.
174.)

HF5548 .H387 2009 Punched-card systems and the early information explosion, 1880-1945

Title:Punched-card systems and the early information explosion, 1880-1945
Author:Lars Heide.
Publisher Info:Baltimore : Johns Hopkins University Press, 2009.
175.)

HF5548.32 .I23 2009

Title:iCatching : shopping design online.
Author:
Publisher Info:Singapore : Page One, 2009.
176.)

HF5548.4 .M523 G67 2010 Next generation excel : modeling in Excel for analysts and MBAs

Title:Next generation excel : modeling in Excel for analysts and MBAs
Author:Isaac Gottlieb.
Publisher Info:Hoboken, NJ : John Wiley&Sons Inc, c2010.

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