Newly Acquired Titles - February 2010
Madigan Library: 7:30 a.m.-9 p.m. | Reference Desk: noon-7 p.m.

Titles: Subject:

HF5381.2 .C376 2009

Title: Careers in focus. Entrepreneurs.
Author:
Publisher Info: New York : Ferguson, c2009.

HF5382.55 .G56 2009

Title: The global manager's guide to living and working abroad : Western Europe and the Americas
Author: Mercer.
Publisher Info: Westport, Conn. : Praeger Publishers, 2009.

HF5382.7 .D4 2010

Title: Get hired in a tough market : insider secrets to find and land the job you need now
Author: Alan De Back.
Publisher Info: New York : McGraw-Hill, c2010.

HF5415 .C48244 2009

Title: Inspire! : why customers come back
Author: Jim Champy.
Publisher Info: Upper Saddle River, N.J. : FT Press, c2009.

HF5415 .L4766 2009

Title: Guerrilla marketing in 30 days
Author: Jay Conrad Levinson and Al Lautenslager.
Publisher Info: [Irvine, Calif.] : Entrepreneur Press, 2009.

HF5415 .L477 2007

Title: Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
Author: Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
Publisher Info: Boston : Houghton Mifflin, 2007.

HF5415.1255 .B45 2009

Title: Building brand authenticity : 7 habits of iconic brands
Author: Michael Beverland.
Publisher Info: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009.

HF5415.1255 .F86 2009

Title: Conscious branding
Author: David Funk and Anne Marie Levis.
Publisher Info: New York : Business Expert Press, 2009.

HF5415.1265 .D86 2010

Title: Facebook marketing for dummies
Author: by Paul Dunay and Richard Krueger.
Publisher Info: Hoboken, NJ : Wiley Pub., c2010.

HF5415.1265 .J33 2009

Title: Google AdWords for dummies
Author: by Howie Jacobson.
Publisher Info: Hoboken, NJ : Wiley Pub., c2009.

HF5415.1265 .S24 2009

Title: The social media bible : tactics, tools, and strategies for business success
Author: Lon Safko, David K. Brake.
Publisher Info: Hoboken, N.J. : John Wiley&Sons, c2009.

HF5415.1265 .S393 2009

Title: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing,&online media to reach buyers directly.
Author:
Publisher Info: Hoboken, N.J. : Wiley, c2009.

HF5415.1265 .T53 2010

Title: Twitter marketing : an hour a day
Author: Hollis Thomases.
Publisher Info: Indianapolis, Ind. : Wiley Pub., c2010.

HF5415.13 .C253 2008

Title: Breakthrough marketing plans : how to stop wasting time and start driving growth
Author: Tim Calkins.
Publisher Info: New York, NY : Palgrave Macmillan, 2008.

HF5415.2 .K36 2009

Title: Qualitative research : good decision making through understanding people, cultures and markets
Author: Sheila Keegan.
Publisher Info: London ; Philadelphia : Kogan Page, 2009.

HF5415.33 .U6 E47 2009

Title: Shoptimism : why the American consumer will keep on buying no matter what
Author: Lee Eisenberg.
Publisher Info: New York : Free Press, 2009.

HF5415.33 .U6 P38 2009

Title: Under the influence : tracing the hip-hop generation's impact on brands, sports,&pop culture
Author: Erin O. Patton.
Publisher Info: Ithaca, NY : Paramount Market Publishing, c2009

HF5415.332 .Y66 Y37 2009

Title: Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
Author: Kit Yarrow, Jayne O'Donnell.
Publisher Info: San Francisco : Jossey-Bass, c2009.

HF5415.335 .G65 2009

Title: Superior customer satisfaction and loyalty : engaging customers to drive performance
Author: Sheldon D. Goldstein.
Publisher Info: Milwaukee, Wis. : ASQ Quality Press, 2009.

HF5416.5 .F87 2010

Title: Pricing for profit : how to command higher prices for your products and services
Author: Dale Furtwengler.
Publisher Info: New York : American Management Association, c2010.

HF5416.5 .P66 2010

Title: Priceless : the myth of fair value (and how to take advantage of it)
Author: William Poundstone.
Publisher Info: New York : Hill and Wang, 2010.

HF5429.215 .U6 L53 2009

Title: The retail revolution : how Wal-Mart created a brave new world of business
Author: Nelson Lichtenstein.
Publisher Info: New York : Metropolitan Books, 2009.

HF5438.3 .F436 2010

Title: Smart selling on the phone and online : inside sales that gets results
Author: Josiane Chriqui Feigon.
Publisher Info: New York : American Management Association, c2010.

HF5548 .H387 2009

Title: Punched-card systems and the early information explosion, 1880-1945
Author: Lars Heide.
Publisher Info: Baltimore : Johns Hopkins University Press, 2009.

HF5548.32 .I23 2009

Title: iCatching : shopping design online.
Author:
Publisher Info: Singapore : Page One, 2009.

HF5548.4 .M523 G67 2010

Title: Next generation excel : modeling in Excel for analysts and MBAs
Author: Isaac Gottlieb.
Publisher Info: Hoboken, NJ : John Wiley&Sons Inc, c2010.

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