| Standards Addressed |
- 13.2.8 G Identify and
demonstrate knowledge of manipulative/motor skills related to the
student’s career interests.
- 13.1.8 A Identify careers
that are related to student interests, abilities, and aptitudes.
- 13.1.8 E Analyze the
relationship between school subjects and extra-curricular activities to
career preparation.
- 13.2.8 B Explain and
demonstrate the completion of multi-faceted technical tasks using a
variety of sources (Equipment, facilities, information, instruments,
processes, tools).
- 13.3.8 B Explain and
demonstrate conflict resolution skills (constructive criticism, group
dynamics, managing, mediation, negotiation, problem solving).
- 13.3.8 C Explain the role of
each participant’s contributions in a team setting.
- ST 3.7 A,B,C,D,E; HSPE 10.4
A,B; HSPE 10.5 A,B,C,D
|
| Brief Overview |
Students design an advertising campaign
for their hotel |
| Grade Level |
7th or 8th |
| Content Area(s) |
Business/marketing, Technology
Education, Art |
| Other standards supported |
ASCA, PSCA, NCDG, SCANS |
| Prep Time |
30 Minutes |
| Implementation Time |
120 Minutes |
| Learning Objectives |
Students working in teams will
design an advertising campaign to “sell” a hotel, motel, or resort. Students will identify and demonstrate knowledge of manipulative/motor
skills used in the career of Advertising and Design. |
| Materials Needed |
Markers, pens, pencils, paper,
tag board, magazines, blackboard, chalk, a variety of art supplies. |
| Detailed Activity Steps |
- Students will learn about the
career of marketing and will evaluate motor skills required in this
area.
- Class brainstorms how things
are sold (i.e. radio, television, magazines, sports events, etc.)
- Review advertising concepts
discussed in previous lessons, and look at magazine advertisements for
the entertainment industry.
- Divide the class into teams,
making an attempt to take into account the motor/manipulative skills
of each student. Explain instructions and have class begin to plan
and design their ad campaign. Involve the use of slogans, jingles,
characters, etc.
- Have students draw their
final draft on tagboard.
- Teams share completed
projects and set up a display areas.
- Have students think about
career possibilities in media/marketing as well as hotel/motel
management, and have them evaluate their personal strengths in the
skills required for this activity.
|
| Theory basis |
Super
Theory, Trait-Factor Theory, Holland Theory |
| Evaluation/Assessment |
Review each advertising campaign |
| Comments |
The teacher should remind
students of activities completed in 3rd and 5th grade relating to hotel management careers. |
| Enhancement Activities |
- Have other classes vote on
the most effective advertising campaign.
- Create a scrapbook of
campaigns.
|
| Adaptation for at risk kids |
None needed. |
| Resources |
HowTo… Career Development
Activities for Every Classroom 10 – 12, University of
Wisconsin/Board of Regents, 2001 |
