College Catalog

One College Avenue, Williamsport PA 17701-5799 · (570) 326-3761 or (800) 367-9222

Graphic Communications Management (BGC)
Academic School: Integrated Studies
(Effective Fall 2006)

Bachelor of Science Degree (B.S.)

The Graphic Communications Management major supports the human resource development needs of the printing and publishing industry. This major offers students an opportunity to develop skills and knowledge that prepares them for entry-level management positions specific to the graphic communications field. Students develop planning and organizational skills as well as decision-making capabilities. Students also refine technical abilities through the application of tools, materials, and processes used in various graphic media systems. Laboratory experiences reinforce communications, math, science, and technical concepts while challenging students' problem-solving abilities.

Career Opportunities:  Entry-level positions leading into production management, scheduling, sales and service, cost estimating, quality-control supervision, and department supervision.

Recommended High School Subjects:  Keyboarding, higher math, and chemistry classes. Academic subjects with strong emphasis on communication and analytical skills are helpful. An awareness of computer hardware and software is also beneficial.

Remediation Strategies:  All entering students will be tested for English, math, and reading deficiencies. Students are expected to remediate any deficiencies as explained in this catalog (see http://www.pct.edu/catalog/PlacementTesting.htm ).

Transfer Procedures:  This major is subject to the transfer standards established by the College (see http://www.pct.edu/catalog/TransferringCredits.htm ). Exceptions must be approved by the school dean.

Program Goals:  A graduate of this major should be able to:

• perform with consideration of the legal, environmental, and ethical issues facing the printing and publishing industry.
• evaluate, select, and apply cost-estimating systems.
• design and plan production for complete publications.
• troubleshoot software and equipment problems.
• practice safe, responsible work habits.
• describe and apply established typographical principles and practice.
• meet expectations of a professional workplace environment, including respect for co-workers, cooperative work ethic, willingness to assume responsibility, and execution of assignments in a timely fashion.
• identify and use appropriate instrumentation for quality control of printed products.
• demonstrate proficiency in the use of digital vector, image-editing, multimedia, output production, and page layout software technologies.
• configure and coordinate networked computer systems for transmission of digital data.
• implement, manage, and demonstrate skill in a variety of printing systems, including offset lithography, specialty imaging, and flexography while gaining perspective on quality, cost, and production variables.
• demonstrate skills in the use of finishing and binding technologies.
• apply color reproduction and management techniques and principles.
• scientifically measure and analyze a broad range of paper and ink properties and interactions in a variety of printing processes.
• synthesize a range of management principles gained from business administration courses and apply those practices specifically to the printing industry.
• apply appropriate design concepts and procedures.
• apply mathematical and scientific concepts through the solution of printing production problems.
• develop the skills needed for critical thinking, analysis, problem solving, and decision-making.
• identify and use a variety of informational resources such as libraries, Internet sources, databases, technical research, and trade publications in order to track and access trends in the industry.
• establish and maintain relationships with professional organizations and community affiliates.

Accreditation:  Accredited by the Accrediting Council for Collegiate Graphic Communications (ACCGC).

Pennsylvania College of Technology · One College Avenue · Williamsport, PA 17701 · (570) 326-3761 or (800) 367-9222

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