College Catalog

One College Avenue, Williamsport PA 17701-5799 · (570) 326-3761 or (800) 367-9222

Business Administration
Marketing Concentration (BBK)
Academic School: Business & Computer Technologies
(Effective Fall 2009)

Bachelor of Science Degree (B.S.)

The Bachelor of Science degree in Business Administration prepares students with the skills necessary to meet today's business demands and those for the future. This major provides students with a solid business core that includes an extensive background in the functional areas of marketing, finance, accounting, and management; an understanding of the business environment to include the legal, economic, behavioral, human resource, ethical, and international aspects; technical skills in information systems and quantitative analysis; and the ability to communicate, integrate and synthesize. Students select one of six alternative areas of concentration from among Management, Banking and Finance, Marketing, Human Resource Management, and Small Business and Entrepreneurship.

The degree focuses on integrating theory and practice, so that graduates possess the ability to communicate effectively, understand the internal and external environments of business, appreciate the legal, ethical, strategic and behavioral contexts of business decisions, and understand the financial and economic dynamics which constitute the context for business activity. The selection of an appropriate area of concentration gives students an edge in a particular business area of interest, while not minimizing the broad general business education they will need now and in the future. Graduates profit from the technological emphasis of the College, which helps to better prepare them for their career choices, including continued study in a graduate program.

Career Opportunities:  Supervisory/management positions within a variety of business environments, and for other related positions of interest. Preparation in international business, including participation in a "Study Abroad" program in Germany, will afford graduates the skills and abilities to seek positions with multi-national corporations. Elective courses, including participation in a co-op with a business of the student's choice will further increase a graduate's marketability.

Recommended High School Subjects:  English and mathematics courses (including algebra).

Remediation Strategies:  All students entering the major will be tested for English, mathematics and reading deficiencies. Students will be expected to remediate any deficiencies during their first semester. In addition to the standard remediation requirements, applicants to this major must remediate algebra deficiencies identified during placement testing.

Transfer Procedures:  All transfer credits will be evaluated on a course-by-course basis to determine where they would fit into the curriculum sequence. Students must have earned a grade of 'C' or better in courses transferred into the B.S.

Program Goals:  A graduate of this major should be able to:

• understand how to plan, organize, lead, and control within an organizational setting.
• increase their individual knowledge and understanding of self, the dynamics of group and team interactions, and their impact upon productivity, efficiency, and effectiveness.
• recognize the skills and techniques needed for problem solving and decision making.
• understand the application of laws and the legal system to the business environment.
• communicate effectively both orally and in writing.
• understand basic statistical and quantitative analysis and their application in the business environment.
• understand the international arena and its current role and impact on business.
• recognize the importance of business ethics and social responsibility to business operations.
• understand basic accounting methods and their business applications.
• utilize financial analysis within a business environment.
• analyze business operations using information systems.
• identify the broad functions of marketing and their applications to business.
• apply the strategic management process to an analysis of the current business environment, identifying and forecasting trends, and making recommendations on preferred courses of action.

Accreditation:  Association of Collegiate Business Schools and Programs (ACBSP) and The International Assembly for Collegiate Business Education (IACBE)

Pennsylvania College of Technology · One College Avenue · Williamsport, PA 17701 · (570) 326-3761 or (800) 367-9222

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