College Catalog

One College Avenue, Williamsport PA 17701-5799 · (570) 326-3761 or (800) 367-9222

Web Design and Multimedia (BWM)

(Effective Fall 2010)

This completion degree major is specifically designed for students who have completed an associate's degree and desire to further their education in an online baccalaureate degree program. The online 2+2 program will complement the student's associate's degree without duplicating course work. The Bachelor of Science in Web Design and Multimedia will increase graduates' marketability for positions and projects that demand skills in designing and building multimedia interfaces, applications, environments, and experiences. The curriculum includes two semesters of foundational courses, based on the vendor-neutral CIW (Certified Internet Webmaster) certification.

Career Opportunities

The graduate will be prepared for any of the following positions: Web Designer, Web Developer, multimedia specialist, interactive media specialist, and Internet publishing.

Recommended High School Subjects

This degree is designed for students who have completed an approved associate's degree; however, high school subjects that would be beneficial toward the completion of this degree include English, communication, algebra, and computer technology courses.

Special Admissions Requirements

Acceptance into the online Bachelor of Science in Web Design and Multimedia (BWM) degree requires a completed associate's degree in graphic design or other art-related specialty from an accredited or state-approved college or university. Students possessing associate's degrees in other fields may gain entry upon approval of the school. Students returning to college with a significant work history in an art-related field and an associate's degree would also be eligible for consideration.

Remediation Strategies

All students entering the degree program will be expected to meet college standards for mathematics, reading, and English proficiency. Any deficiencies should be remediated during the first semester of the major.

Transfer Procedures

All students entering the major, having completed an associate's degree in graphic design or other art-related degrees will be considered for junior/third year status in the Bachelor of Science in Web Design and Multimedia (BWM) major. Students who have not met bachelor-degree requirements for the first four semesters will be required to do so while completing the BWM degree. Additional credits earned in the associate's degree that meet requirements for the bachelor's degree will be replaced with school-approved web design and multimedia directed elective courses.

Program Goals

A graduate of this major should be able to:

  • plan, design, and implement Web environments to meet clients needs.
  • create websites that convey information in an organized, logical structure.
  • develop styles to present the information in a pleasing manner according to best practices or industry standards.
  • evaluate functionality of web navigation.
  • evaluate human-computer interaction factors when planning the website.
  • create animation and develop compelling interactive environments.
  • create digital media to be rendered on traditional and mobile devices.
  • evaluate the needs for accessibility when producing web and multimedia components.

Performance Standards

Students must maintain a 'C' or greater in all BWM courses. If a 'D' or lower is earned, the course must be repeated. Failure to achieve a grade of 'C' or above after the maximum attempts allowed by College policy results in withdrawal from the major. Students should work closely with their advisers and with the program faculty to ensure that they are meeting all criteria for satisfactory progress in the program.

Curriculum

First SemesterCredits
BWMWeb Design & Multimedia Transfer Electives 15 
TOTAL CREDITS 15
Second SemesterCredits
BWMWeb Design & Multimedia Transfer Electives 15 
TOTAL CREDITS 15
Third SemesterCredits
BWMWeb Design & Multimedia Transfer Electives 9 
ENL111English Composition I 3 
CSC124Information, Technology, and Society 3 
FITFitness and Lifetime Sports Elective 1 
TOTAL CREDITS 16
Fourth SemesterCredits
ENL121English Composition II 3 
or
ENL201Technical and Professional Communication 3 
MHIMath Elective (MTH113 or Higher) 3 
SPC101Fundamentals of Speech 3 
SCIScience Elective 3 
HUMHumanities Elective 3 
or
SSESocial Science Elective 3 
or
ARTArt Elective 3 
or
FORForeign Language Elective 3 
or
AAEApplied Arts Elective 3 
or
IFEInternational Field Experience Elective 3 
TOTAL CREDITS 15
Fifth SemesterCredits
BWM160Introduction to Scripting and Databases 3 
CIT150Introduction to Web Page Development 3 
ARTArt Elective 3 
HUMHumanities Elective 3 
FITFitness and Lifetime Sports Elective 1 
MKT240Principles of Marketing 3 
TOTAL CREDITS 16
Sixth SemesterCredits
CIT250Creating Web Applications 3 
CIT252Mastering Web Design Tools and Technologies 3 
CIT254Advanced Web Design Practices 3 
MKT330Advertising 3 
MMMMath Elective (MTH151 or Higher) 3 
OEAOpen Elective 3 
TOTAL CREDITS 18
Seventh SemesterCredits
BWM350Interactive Scripting 3 
BWM355Interactive Animation 3 
BWM359Web Project Management 3 Writing Enriched Requirement
MGT311Electronic Commerce for Business 3 Science, Technology and Society Requirement
SPC301Organizational Communication 3 Cultural Diversity Requirement
TOTAL CREDITS 15
Eighth SemesterCredits
BWM456Device Development 3 
BWM498Web and Multimedia Senior Capstone 3 
HUMHumanities Elective 3 
or
SSESocial Science Elective 3 
or
ARTArt Elective 3 
or
FORForeign Language Elective 3 
or
AAEApplied Arts Elective 3 
or
IFEInternational Field Experience Elective 3 
SCLScience Elective with lab 4 
SSESocial Science Elective 3 
TOTAL CREDITS 16

© 1995 Pennsylvania College of Technology

One College Avenue
Williamsport, PA 17701

(570) 326-3761
(800) 367-9222