College Catalog

The Business Administration: Marketing Concentration provides students with a solid broad-based foundation in the functional areas of marketing, finance, accounting, and management; an understanding of the business environment to include the legal, economic, behavioral, human resource, ethical, and international aspects; technical skills in information systems and quantitative analysis; and the ability to communicate, integrate, and synthesize. The curriculum focuses on the consumer who is seen more as a partner in the development and growth of any business. The major offers the skills necessary to be an effective market analyst and to build integrated marketing strategies by making efficient and effective use of various digital tools.

Career Opportunities

Opportunities may exist in the following positions: social media manager, social media analyst, digital advertising analyst, digital content designer, data manager, marketing specialist, sales account manager, advertising account manager, digital marketing manager, customer relations manager.

Recommended High School Subjects

English and mathematics courses (including algebra).

Remediation Strategies

All students entering the major will be tested for English, mathematics and reading deficiencies. Students are expected to remediate any deficiencies during the first semester as explained in the Colelge Catalog (http://www.pct.edu/catalog/PlacementTesting.htm).

Transfer Procedures

This major is subject to teh transfer standards established in the College Catalog (http://www.pct.edu/catalog/TransferringCredits.htm). Exceptions must be approved by the school dean.

Program Goals

A graduate of this major should be able to:

• understand the importance of the marketing concept and the marketing mix.
• analyze typical marketing challenges that business decision makers are likely to face and, by employing critical-thinking skills and ethical decision-making models, recommend appropriate solutions.
• employ technical/digital tools needed to identify and analyze marketing problems.
• demonstrate effective collaboration and teamwork skills.
• assess why consumers behave as they do when making decisions regarding the purchase of products and services.
• Design a strategic and integrative marketing plan for a product.
• Understand the dynamics of international marketing and the strategies for penetrating foreign markets.

Curriculum

Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)