College Catalog

Accredited by ACBSP

Business Administration: Marketing Concentration (BBK)

(Effective Fall 2013)

The Business Administration: Marketing Concentration provides students with a solid broad-based foundation in the functional areas of marketing, finance, accounting, and management; an understanding of the business environment to include the legal, economic, behavioral, human resource, ethical, and international aspects; technical skills in information systems and quantitative analysis; and the ability to communicate, integrate, and synthesize. The curriculum focuses on the consumer who is seen more as a partner in the development and growth of any business. The major offers the skills necessary to be an effective market analyst and to build integrated marketing strategies by making efficient and effective use of various digital tools.

Career Opportunities

Opportunities may exist in the following positions: social media manager, social media analyst, digital advertising analyst, digital content designer, data manager, marketing specialist, sales account manager, advertising account manager, digital marketing manager, customer relations manager.

Recommended High School Subjects

English and mathematics courses (including algebra).

Remediation Strategies

All students entering the major will be tested for English, mathematics and reading deficiencies. Students are expected to remediate any deficiencies during the first semester as explained in the College Catalog (http://www.pct.edu/catalog/PlacementTesting.htm).

Transfer Procedures

This major is subject to the transfer standards established in the College Catalog (http://www.pct.edu/catalog/TransferringCredits.htm). Exceptions must be approved by the school dean.

Program Goals

A graduate of this major should be able to:

  • understand the importance of the marketing concept and the marketing mix.
  • analyze typical marketing challenges that business decision makers are likely to face and, by employing critical-thinking skills and ethical decision-making models, recommend appropriate solutions.
  • employ technical/digital tools needed to identify and analyze marketing problems.
  • demonstrate effective collaboration and teamwork skills.
  • assess why consumers behave as they do when making decisions regarding the purchase of products and services.
  • Design a strategic and integrative marketing plan for a product.
  • Understand the dynamics of international marketing and the strategies for penetrating foreign markets.

Curriculum

First SemesterCredits
FYE101First Year Experience 1 
MGT105Introduction to Business 3 
CSC124Information, Technology, and Society 3 
SPC101Fundamentals of Speech 3 
ENL111English Composition I 3 
PSY111General Psychology 3 
or
SOC111Introduction to Sociology 3 
TOTAL CREDITS 16
Second SemesterCredits
ACC113Introduction to Financial Accounting 3 
ENL201Technical and Professional Communication 3 
MGT115Principles of Management 3 
MKT240Principles of Marketing 3 
FITFitness and Lifetime Sports Elective 1 
ECO111Principles of Macroeconomics 3 
TOTAL CREDITS 16
Third SemesterCredits
ACC123Introduction to Managerial Accounting 3 
MGT301Business Law I 3 
MTH160Elementary Statistics with Computer Applications 4 
BIM100Interactive Media in the Digital Age 3 
HUMHumanities Elective 3 
TOTAL CREDITS 16
Fourth SemesterCredits
MKT243Sales 3 
BWM150Introduction to Web Page Development 3 
ECO112Principles of Microeconomics 3 
MTH180College Algebra and Trigonometry I 3 
SCLScience Elective with lab 4 
TOTAL CREDITS 16
Fifth SemesterCredits
MKT325Consumer Behavior 3 
FIN350Finance 3 
MGT355Quantitative Methods for Business 3 
SCIScience Elective 3 
OEAOpen Elective / Associate 3 
TOTAL CREDITS 15
Sixth SemesterCredits
MKT330Advertising 3 
HRM300Human Resource Management 3 
MGT315Business Ethics 3 Science, Technology and Society Requirement
BBKDirected Marketing Elective 3 
FITFitness and Lifetime Sports Elective 1 
HUMHumanities Elective 3 
or
SSESocial Science Elective 3 
or
ARTArt Elective 3 
or
FORForeign Language Elective 3 
or
AAEApplied Arts Elective 3 
or
IFEInternational Field Experience Elective 3 
TOTAL CREDITS 16
Seventh SemesterCredits
MKT310International Marketing 3 
MGT410Management of Organizational Behavior 3 Writing Enriched Requirement &
Cultural Diversity Requirement
ARTArt Elective 3 
MKT270Marketing Data Analysis 3 
BBKDirected Marketing Elective 3 
TOTAL CREDITS 15
Eighth SemesterCredits
MKT320Marketing Research 3 
MGT497Business Policy and Strategy 3 
BBKDirected Marketing Elective 3 
MKT360Introduction to Digital Marketing 3 
OEAOpen Elective / Associate 3 
TOTAL CREDITS 15

Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)

Pennsylvania College of Technology
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Williamsport, PA 17701

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800-367-9222

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