Advertising Art (AR)
(Effective Fall 2012)
- School of Integrated Studies
- Associate of Applied Arts Degree (A.A.A.)
- More Information about Advertising Art
This major prepares students for employment in advertising art and related fields. Students develop skills in drawing, designing, illustrating, color, typesetting, layout, computer graphics, and proper use of tools, equipment and materials. Related courses in photography and graphic communications, as well as courses in English, mathematics and science, increase the student's career opportunities.
Advertising artist, art director, production and layout artist.
Recommended High School Subjects
Academic subjects with strong emphasis on communication, analytical skills and aesthetics are helpful. Geometry and some training in art are desirable.
Special Equipment Needs
Students enrolled in this major will be required to purchase a Freshman Art Kit.
All entering students will be tested for English, math, and reading deficiencies. Students are expected to remediate any deficiencies as explained in this catalog (see http://www.pct.edu/catalog/PlacementTesting.htm ).
This major is subject to the transfer standards established by the College (see http://www.pct.edu/catalog/TransferringCredits.htm ). Exceptions must be approved by the school dean.
A graduate of this major should be able to:
- demonstrate hand skills applicable to the various media.
- produce viable projects based on intended concepts.
- organize type and images into a functional and aesthetically pleasing layout.
- identify models of color and design concepts based on recognized theories.
- demonstrate combined proficiency of technical, artistic, and conceptual skills.
- communicate clearly, verbally and visually.
- apply independent problem-solving skills pertinent to the discipline.
- demonstrate cooperation and the ability to work with people in the career field.
- analyze designs created by using traditional and computer-generated methods.
Students must earn a grade of 'C' or better in all courses with an ART and PHO course designator to receive credit for their completion. Students earning a 'D' or below must retake courses in which they are deficient before those courses can be considered as meeting the prerequisite requirements for more advanced courses. Failure to achieve a grade of 'C' or above in a course, after the maximum attempts allowed by College policy, results in withdrawal from the major in which the course is required.
|FYE101||First Year Experience||1|
|ENL111||English Composition I||3|
|CSC124||Information, Technology, and Society||3|
|ART109||Design and Color||3|
|ART202||Introduction to Three-Dimensional Design||3|
|ENL121||English Composition II||3|
|SSE||Social Science Elective||3|
|FOR||Foreign Language Elective||3|
|AAE||Applied Arts Elective||3|
|IFE||International Field Experience Elective||3|
|FIT||Fitness and Lifetime Sports Elective||1|
|ART225||Type Design I||3|
|ART270||Computer Graphics I||3|
|ART145||History of Graphic Design||3|
|MTH151||Structures of Mathematics||3|
|MTH153||Topics in Mathematics||3|
|ART210||Introduction to Graphic Design||3|
|ART235||Type Design II||3|
|ART275||Computer Graphics II||3|
|ART285||Introduction to Graphic Design for the Internet||3|