College Catalog

Advertising Art (AR)

(Effective Fall 2014)

This major prepares students for employment in advertising design and related fields. Students develop skills in graphic design and Web design with an emphasis on process, technique, and concept development. Related courses in digital imaging and interactive media increase students’ career opportunities.

Career Opportunities

Production designer, layout artist, junior-level designer, print production coordinator, and project manager. Students may also elect to complete a bachelor’s degree in graphic design.

Recommended High School Subjects

Academic subjects with strong emphasis on communication, analytical skills and aesthetics are helpful. Geometry and some training in art are desirable.

Special Equipment Needs

Students enrolled in this major will be required to purchase a Freshman Art Kit

Remediation Strategies

All entering students will be tested for English, math, and reading deficiencies. Students are expected to remediate any deficiencies as explained in this catalog (see http://www.pct.edu/catalog/PlacementTesting.htm ).

Transfer Procedures

This major is subject to the transfer standards established by the College (see http://www.pct.edu/catalog/TransferringCredits.htm ). Exceptions must be approved by the school dean.

Program Goals

A graduate of this major should be able to:

  • demonstrate design and imaging skills applicable to the Web, print, and other media.
  • create projects with a balanced attention to concept, form, and function.
  • organize graphics and images into successful designs.
  • apply color theory in the resolution of design and imaging problems.
  • develop and design logos.
  • communicate concepts effectively using verbal and visual skills.
  • apply problem-solving skills to all stages of the design and imaging processes.
  • demonstrate the ability to design text-heavy documents.
  • apply the grid in the design of visual communication projects.
  • apply image capture and editing skills to visual problems.
  • demonstrate the ability to use type as a graphic design element.

Performance Standards

Students must earn a grade of 'C' or better in all courses with an ART and PHO course designator to receive credit for their completion. Students earning a 'D' or below must retake courses in which they are deficient before those courses can be considered as meeting the prerequisite requirements for more advanced courses. Failure to achieve a grade of 'C' or above in a course, after the maximum attempts allowed by College policy, results in withdrawal from the major in which the course is required.

Curriculum

First SemesterCredits
FYE101First Year Experience 1 
ART104Visual Literacy 3 
ART180Drawing 3 
PHO150Digital Photography 3 
ENL111English Composition I 3 
CSC124Information, Technology, and Society 3 
TOTAL CREDITS 16
Second SemesterCredits
ART102Two-Dimensional Design 3 
ART109Design and Color 3 
SCIScience Elective 3 
ENL121English Composition II 3 
HUMHumanities Elective 3 
or
SSESocial Science Elective 3 
or
ARTArt Elective 3 
or
FORForeign Language Elective 3 
or
AAEApplied Arts Elective 3 
or
IFEInternational Field Experience Elective 3 
FITFitness and Lifetime Sports Elective 1 
TOTAL CREDITS 16
Third SemesterCredits
ART202Introduction to Three-Dimensional Design 3 
ART225Type Design I 3 
ART270Computer Graphics I 3 
ART145History of Graphic Design 3 
BWM150Introduction to Web Page Development 3 
MTH151Structures of Mathematics 3 
or
MTH153Topics in Mathematics 3 
TOTAL CREDITS 18
Fourth SemesterCredits
ART210Introduction to Graphic Design 3 
ART235Type Design II 3 
ART295Portfolio 3 
ART275Computer Graphics II 3 
ART285Introduction to Graphic Design for the Internet 3 
TOTAL CREDITS 15

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