College Catalog

Automotive Service Sales and Marketing (AK)

(Effective Fall 2012)

The Automotive Service Sales and Marketing degree prepares students for careers in automotive service specializing in the customer relations and marketing of service related retail sales. Students have the option of developing technical skills in either automotive maintenance and repair, or in collision repair. Internships provide actual work experience in production and customer relations while business courses further develop skills in management, marketing, and sales.

Career Opportunities

Assistant service manager, service adviser, service writer, parts manager, sales of automotive service/merchandise, and sales and marketing of specialized automotive service equipment.

Recommended High School Subjects

Three years of English, one year of algebra, one year of physical science.

Special Equipment Needs

See the required and optional Tool Lists on the Automotive Service Sales and Marketing major web page.

Remediation Strategies

Students may enter the major with two deficiencies. Students deficient in MTH 004 or RDG 001 must remediate before entering any of the automotive majors. The order of remediation will be math, reading, English.

Transfer Procedures

This major is subject to the transfer standards established by the College (see http://www.pct.edu/catalog/TransferringCredits.htm ). Exceptions must be approved by the school dean.

Program Goals

A graduate of this major should be able to:

  • understand the applied physical and scientific principles and technical theory necessary for successful employment in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair or in collision repair.
  • apply production and management software in the operation and record keeping of a service facility.
  • demonstrate adequate and appropriate customer relations skills and workplace behaviors, and pursue ongoing technical skill development, sufficient for employment in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair or in collision repair.
  • be successfully employed in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair or collision repair.

Curriculum

First SemesterCredits
FYE101First Year Experience 1 
AUEDirected Elective - Automotive Emphasis 12 
or
CREDirected Elective - Collision Repair Emphasis 12 
MTH124Technical Algebra and Trigonometry I 3 
or
MTH180College Algebra and Trigonometry I 3 
TOTAL CREDITS 16
Second SemesterCredits
AUEDirected Elective - Automotive Emphasis 9 
or
CREDirected Elective - Collision Repair Emphasis 11 
CSC124Information, Technology, and Society 3 
ENL111English Composition I 3 
TOTAL CREDITS 15
Third SemesterCredits
AMT104Hybrid Electric Vehicle 1 
AMT260Automotive Service Internship I 2 
AMT262Automotive Customer Service Techniques 2 
ECO111Principles of Macroeconomics 3 
ENL201Technical and Professional Communication 3 
MGT115Principles of Management 3 
MKT240Principles of Marketing 3 
TOTAL CREDITS 17
Fourth SemesterCredits
AMT242Vehicle Safety Inspection 1 
AMT261Automotive Internship II 2 
FITFitness and Lifetime Sports Elective 1 
MGT249Small Business Management 3 
MGT301Business Law I 3 
MKT243Sales 3 
SCIScience Elective 3 
TOTAL CREDITS 16

Additional Information

The first year technical courses contained in the degree are certified by the National Automotive Technicians Education Foundation in both automotive and collision repair.

Pennsylvania College of Technology
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Williamsport, PA 17701

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800-367-9222

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