College Catalog

The Automotive Service Sales and Marketing degree prepares students for careers in automotive service specializing in the customer relations and marketing of service related retail sales. Students have the option of developing technical skills in either automotive maintenance and repair, or in collision repair. Internships provide actual work experience in production and customer relations while business courses further develop skills in management, marketing, and sales.

Career Opportunities

Assistant service manager, service adviser, service writer, parts manager, sales of automotive service/merchandise, and sales and marketing of specialized automotive service equipment.

Recommended High School Subjects

Three years of English, one year of algebra, one year of physical science.

Special Equipment Needs

See the required and optional Tool Lists on the Automotive Service Sales and Marketing major web page.

Remediation Strategies

Students may enter the major with two deficiencies. Students deficient in MTH 004 or RDG 001 must remediate before entering any of the automotive majors. The order of remediation will be math, reading, English.

Transfer Procedures

This major is subject to the transfer standards established by the College (see http://www.pct.edu/catalog/TransferringCredits.htm ). Exceptions must be approved by the school dean.

Program Goals

A graduate of this major should be able to:

• understand the applied physical and scientific principles and technical theory necessary for successful employment in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair or in collision repair.
• apply production and management software in the operation and record keeping of a service facility.
• demonstrate adequate and appropriate customer relations skills and workplace behaviors, and pursue ongoing technical skill development, sufficient for employment in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair or in collision repair.
• be successfully employed in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair or collision repair.

Curriculum

Additional Information

The first year technical courses contained in the degree are certified by the National Automotive Technicians Education Foundation in both automotive and collision repair.