College Catalog
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International Marketing
MKT310
This course prepares students for information needed to work in the international arena by providing tools of analysis to aid them in thinking beyond domestic economies. Strategic and environmental approaches are utilized by outlining the major dimensions of the economic, social, geopolitical, legal, ethical and financial environments. The course provides a set of conceptual and analytical tools that will prepare students and practitioners to successfully apply the marketing mix elements to international and global marketing. 3 Credits (3 Lecture - 0 Lab) Prerequisite(s): ECO111 and MGT216 and MKT240. Fall Only.