College Catalog

International Marketing

MKT310

Study that provides the tools and knowledge necessary to think beyond domestic economies and to work in the international arena. Strategic and environmental approaches are utilized by outlining the major dimensions of the economic, social, geopolitical, legal, ethical and financial environments. Study includes conceptual and analytical tools to successfully apply the marketing mix elements to international and global marketing. 3 Credits (3 Lecture) Prerequisite(s): ECO111 and MKT240. Fall Only.

Pennsylvania College of Technology
One College Avenue
Williamsport, PA 17701

570-326-3761
800-367-9222

© 1995 Pennsylvania College of Technology. Penn College® and degrees that work® are registered in the U.S. Patent and Trademark Office.