College Catalog

Marketing Data Analysis

MKT270

Theory and application in current database, spreadsheet, and web analytics applications used in marketing to analyze trends and solve marketing problems. Skills learned include understanding database structure and query methods as related to marketing and data collection; using spreadsheet functions to graphically recognize and interpret marketing trends; and understanding current web analytics solutions used in digital marketing. Emphasis on digital methods of marketing data collection and interpretation. 3 Credits (3 Lecture) Prerequisite(s): BWM150 and CSC124.

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Williamsport, PA 17701

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