Introduction to Digital Marketing
Study covering topics in marketing, advertising, e-commerce, management, and communications. Course work includes using social and digital marketing tools, critiquing and creating digital marketing strategies, and participating in exploratory assignments that examine the effectiveness of these tools. Linking strategy and tactics with results serves as the primary theme of the course. 3 Credits (3 Lecture - 0 Lab) Prerequisite(s): BIM100 and BWM150 and MKT330.