College Catalog

Customer Relationship Management

MKT350

Study of customer relationship management (CRM) as a key strategic process within all organizations. Course work focuses on process, strategy, and technology while following the CRM process, from understanding the fundamentals of CRM, which includes social media, through the implementation of CRM, and the analysis of CRM data. Topics include the CRM philosophy as well as the systems used to incorporate and integrate information from sales, marketing, and service. 3 Credits (3 Lecture) Prerequisite(s): BIM100 and MKT240. As needed.

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