College Catalog
One College Avenue, Williamsport PA 17701 · (570) 326-3761 or (800) 367-9222
Course Descriptions
MKT325
Consumer Behavior
This course is designed to study the "how" and "why" consumers behave as they do and why they make certain decisions: what motivates them, causes them to be loyal, and gets their attention. 3 Credits (3 Lecture - 0 Lab)
Prerequisite(s): MKT240. Fall Only.