College Catalog
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Course Descriptions
MKT320
Marketing Research
This course analyzes methods that can be used to help satisfy marketing and business issues, such as planning, strategy, problem-solving, pricing, or control. Students will be exposed to various marketing research techniques that are generally accepted in the industry today. Emphasis will be placed on understanding what issues can be addressed by marketing research, how to perform marketing research, and how to interpret and utilize the outcomes obtained through market research. In general, marketing research delineates the information required to address an issue, designs the method of collecting information, manages and implements the data gathering process, analyzes and interprets the results, and communicates the findings and their implementation. Each student shall complete several small projects, as well as one project that utilizes a PC based statistical package (the statistical package can be taken with the student after he/she completes the course). 3 Credits (3 Lecture - 0 Lab)
Prerequisite(s): MKT240 and MTH160 or MKT240 and MTH158. Fall Only.