College Catalog

Retail Management


In-depth analysis of the skills and knowledge needed to operate an independent or corporate-based retail establishment. While many functions are discussed, consideration is given to all areas of operations. Topics include marketing, pricing, buying, selling, purchase, inventory control, store design, space utilization, and location. Additional insight is given to the e-commerce component of retail business. 3 Credits (3 Lecture) Prerequisite(s): MKT240. As needed.

Pennsylvania College of Technology
One College Avenue
Williamsport, PA 17701


© 1995 Pennsylvania College of Technology. Penn College® and degrees that work® are registered in the U.S. Patent and Trademark Office.