College Catalog

Retail Management

MKT248

In-depth analysis of the skills and knowledge needed to operate an independent or corporate-based retail establishment. While many functions are discussed, consideration is given to all areas of operations. Topics include marketing, pricing, buying, selling, purchase, inventory control, store design, space utilization, and location. Additional insight is given to the e-commerce component of retail business. 3 Credits (3 Lecture) Prerequisite(s): MKT240. As needed.

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