College Catalog

Media Evolution and Social Influence

MCM323

Study of evolving mass media systems and their effects on communication in society. Examination of the historical shifts from oral to written to print to electronic eras and the contemporary emphasis on personal communication in a digital age. Course work includes analysis of the changes in traditional definitions of communication-based processes such as newsgathering, gatekeeping, advocacy, journalism, and media democratization, among others. The migration of media use and production from a professional model to a democratized system, including social media, in which citizens simultaneously produce and consume information, is explored, as well as the effects of that shift on the credibility, reliability, and validity of the content produced. Course work includes various formal and informal written assignments. 3 Credits (3 Lecture) Prerequisite(s): ENL121 or ENL201. (Writing Enriched) Fall Only.

Pennsylvania College of Technology
One College Avenue
Williamsport, PA 17701

570-326-3761
800-367-9222

© 1995 Pennsylvania College of Technology. Penn College® and degrees that work® are registered in the U.S. Patent and Trademark Office.