College Catalog

Public Relations

MCM243

Survey of Public Relations as a management function that enhances communication between an organization and its publics. Includes development of specialized writing techniques used in a range of print and electronic media for disseminating information to particular publics, including in-house groups. Includes critiques of news releases, house organs, and other public relations vehicles. Course work includes application of principles and techniques in simulated and actual projects. 3 Credits (3 Lecture - 0 Lab) Prerequisite(s): MCM111 or ENL111. Fall Only.

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